Graphic Designer

Job Description

<p><strong>Digital Designer (&amp; Content Creator) </strong></p><p><br></p><p>At TPConnects, we see graphic design and content creation as visual storytelling that engages, informs, and inspires. We’re looking for a talented designer who can take concepts and ideas and create visual representations that are breakthroughs in B2B marketing. </p><p><br></p><p>The ideal candidate will have B2B SaaS experience and be skilled in every step of the design process, from concept to final deliverable, and have expert knowledge of current design software. The designer should be able to take written or spoken ideas and convert them into a design that connects. </p><p><br></p><p>The successful candidate will have a thorough understanding of brand and marketing, and be able to find the right visual style and layout for every project.</p><p><br></p><p><strong>Objectives of this role</strong></p><p>· Work on a wide range of campaigns to develop innovative designs that meet business goals – </p><ul><li>Landing pages on our website – Responsive design</li><li>Our social pages</li><li>Images </li><li>Videos</li><li>Emails</li><li>Newsletters </li><li>Event signage, stand design, and other material</li><li>Presentations</li><li>Any other marketing requirements</li></ul><p><br></p><p>· Ensure that designs meet organizational standards and brand expectations, express ideas accurately, and represent the company and brand appropriately.</p><p>· Work within the marketing team, collaborating to meet deadlines, and scheduling project implementation well, which will include simultaneous projects or campaigns.</p><p>· Hold design capabilities to a high standard and create work that is beyond the ordinary.</p><p>· Update and maintain internal content hubs for designs, photography, and video.</p><p> </p><p> <strong>Responsibilities</strong></p><p>· Collaborate, brainstorm, and strategize with multiple teams on a wide range of design and content requirements.</p><p>· Translate strategic direction into high-quality design or content within established brand identity.</p><p>· Develop and execute original content by determining the ideal usage of color, text, font style, imagery, and layout based on the brand guidelines.</p><p>· Manage the design and uploading process for all materials, based on best practices for using a content management system.</p><p>· Use trends, market intelligence, and knowledge of markets when designing and executing to remain relevant.</p><p> </p><p><strong>Skills and qualifications</strong></p><p>· 5+ years of experience in professional graphic design and content, preferably in B2B SaaS</p><p>· Exceptional creativity and innovative design skills</p><p>· Experience with design software – Adobe etc</p><p>· Working knowledge of CSS3, HTML5, and JavaScript</p><p>· Photography &amp; video experience and proficiency with photo and video-editing software</p><p>· Passionate about digital design, marketing, and art as a whole</p><p>· Excellent communication and presentation skills</p><p>· Organizational and time-management skills for meeting deadlines in a fast-paced environment</p><p>· Bachelor’s degree (or equivalent) in graphic design, art, or related discipline</p><p>· Knowledge of WordPress and other content management systems</p><p>· CV must include portfolio link</p><p></p>