Media Buyer
Job Description
<p>CFI is hiring! Make your mark in the online trading industry.</p><p><br></p><p>Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!</p><p><br></p><p><strong>Who are we?</strong></p><p><br></p><p>CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Port Louis, and others.</p><p><br></p><p><strong>Why join CFI?</strong></p><p><br></p><ul><li>We’re a fast-growing, multinational company</li><li>Competitive salaries and benefits</li><li>Work and learn with industry professions</li><li>Supportive and collaborative environment</li><li>Unlimited opportunities for growth and development</li></ul><p><br></p><p><strong>The Role:</strong></p><p>We are seeking a talented and experienced User Acquisition Manager to join our team. As the User Acquisition Manager, you will be responsible for driving user acquisition and optimizing ad campaigns across various platforms, including Google and Paid Social. In addition, you will be involved in managing creative briefs and overseeing full-scale campaign project management. Experience with mobile measurement platforms (MMP), customer relationship management (CRM) systems, and data visualization tools like Tableau is crucial. The ideal candidate will have experience in the Finance industry or iGaming. </p><p> </p><p> </p><p><strong>Responsibilities: </strong></p><ul><li>Develop and execute a comprehensive user acquisition strategy across Google, and Paid Social, with a focus on driving conversions and meeting performance goals. </li><li>Plan, launch, and optimize ad campaigns across various platforms. Utilize audience targeting, ad creative optimization, and bidding strategies to maximize user acquisition and ROI. </li><li>Collaborate with internal and external stakeholders to develop compelling and effective creative briefs for ad campaigns. Provide clear instructions to the creative team to ensure the production of engaging and high-performing ad creatives. </li><li>Manage the end-to-end process of campaign project management, including planning, execution, monitoring, and reporting. Ensure campaigns are delivered on time, within budget, and aligned with marketing objectives. </li><li>Utilize MMP tools to track and analyze user acquisition campaigns, attributing installs and in-app actions to specific channels and campaigns. Use data insights to optimize campaigns for better performance and user engagement. </li><li>Leverage CRM systems to segment and target specific user groups, personalize messaging, and optimize conversion funnels. Implement strategies to increase user retention and lifetime value. </li><li>Utilize tools like Tableau to analyze campaign data, generate reports, and provide actionable insights to stakeholders. Monitor key performance indicators (KPIs) and implement data-driven optimizations to drive continuous improvement. </li></ul><p><br></p><p><strong>Requirements: </strong> </p><ul><li>Proven work experience as a User Acquisition Manager or in a similar role, preferably in Finance or iGaming. </li><li>Expertise in managing Google Ads, Meta (Facebook and Instagram Ads), and Twitter Ads campaigns for user acquisition and conversion goals. </li><li>Proficiency in using MarTech tools and CRM systems </li><li>Familiarity with data visualization tools like Tableau to analyze campaign performance and present actionable insights to stakeholders. </li><li>Strong project management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines. </li><li>Analytical mindset with a data-driven approach to decision-making and optimization. </li><li>Excellent communication and collaboration skills to work effectively with internal teams and external partners. </li><li>Up-to-date knowledge of digital advertising platforms, best practices, and industry trends, particularly in Finance, and iGaming. </li></ul><p><br></p><p><strong>Why join CFI?</strong></p><p><br></p><ul><li>We’re a fast-growing, multinational company</li><li>Competitive salaries and benefits</li><li>Work and learn with industry professions</li><li>Supportive and collaborative environment</li><li>Unlimited opportunities for growth and development</li></ul>
