Digital Marketing Specialist
Job Description
<p><strong>Digital Marketing & Sales Specialist</strong></p><p>We’re a rapidly growing design & technology agency in Beirut, Lebanon servicing 1000+ clients from all over the world. At FittDesign, we help startups and larger businesses be competitive by creating custom designed and manufactured retail products for them. We use beautiful design concepts & smart technology to help them achieve their growth goals. Moreover, our ability to manufacture the products for our clients gives us a competitive advantage over other design agencies and allows us to see our design work in real life. As such, we have a very strong team of designers and developers spread across a unique design-technology spectrum.</p><p><br></p><p>In an effort to keep up with our growth (and our clients’ growth), we’re looking for a digital marketing & sales specialist to further fuel our growth and keep our momentum going.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Digital Marketing:</strong></p><ul><li>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns</li><li>Design, build and maintain our social media presence</li><li>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li><li>Identify trends and insights, and optimize spend and performance based on the insights</li><li>Brainstorm new and creative growth strategies</li><li>Plan, execute, and measure experiments and conversion tests</li><li>Collaborate with internal teams to create landing pages and optimize user experience</li><li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li><li>Instrument conversion points and optimize user funnels</li><li>Collaborate with agencies and other vendor partners</li><li>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</li></ul><p>Sales:</p><ul><li>Present, promote and sell products/services using solid arguments to existing and prospective customers</li><li>Establish, develop and maintain positive business and customer relationships</li><li>Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.</li><li>Expedite the resolution of customer problems and complaints to maximize satisfaction</li></ul><p><br></p><p><strong>Requirements and skills:</strong></p><p><strong>Digital Marketing:</strong></p><ul><li>BS/MS degree in marketing or a related field</li><li>Proven working experience in digital marketing</li><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</li><li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate</li><li>Experience in optimizing landing pages and user funnels</li><li>Experience with A/B and multivariate experiments</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)</li><li>Experience in setting up and optimizing Google AdWords campaigns</li><li>Working knowledge of HTML, CSS, and JavaScript development and constraints</li><li>Strong analytical skills and data-driven thinking</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement</li></ul><p><br></p><p><strong>Sales:</strong></p><ul><li>Proven work experience as a Sales Representative</li><li>Excellent selling, negotiation and communication skills</li><li>Relationship management skills and openness to feedback</li></ul><p><br></p><p>To apply, please send your CV to careers@fittdesign.com with the following subject: “<strong>Digital Marketing & Sales Specialist Job Application”. </strong>Please include a brief paragraph as to why you are a suitable candidate for this role.</p><p><br></p><p>We look forward to hearing from you!</p>
