Junior Content Creator

Job Description

<ul><li>Work with the head of marketing to get an understanding of the short-term and long-term marketing targets and then develop content strategies accordingly.</li><li>Create content that will catch maximum customer interest while keeping in line and consistent with the brand guidelines.</li><li>Brainstorming and suggesting new ways to improve the brand’s awareness by coming up with creative digital marketing initiatives and tapping into new platforms and channels.</li><li>Identify and build relationships with prominent influencers and thought leaders</li><li>Writing and review content for websites, social media pages, and public communications</li><li>Collaborating with the head of Marketing to decide the brand taglines, logo, and other promotional material</li><li>Measuring and monitoring company website and social media traffic statistics</li><li>Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics</li><li>Ensure that the content is compliant with the copyright and data protection laws</li><li>Maintain consistency in content and ensure alignment with the brand history and plans</li><li>Identify customer’s needs in relation to the company and write content to cater to those needs</li><li>Update the website, social media, and content pages periodically</li></ul><p><br></p><p>Advantage skills (not a requirement, but a plus):</p><p><br></p><ul><li>Adobe Creative Suite (Photoshop, Premier Pro &amp; Illustrator)</li></ul><p><br></p><ul><li>Canva</li></ul>