Marketing Manager

Job Description

<p><strong><span>Job Objective</span></strong>:</p><br><p><span>Support all the JCSA marketing functions and activities in relation to </span><span>advertising, marketing communication and event strategies to drive awareness and engagement around JCSA brand, products and events – particularly the world’s richest race, The Saudi Cup – </span><span>to help grow interest and drive commercial revenue growth. </span></p><br><p><strong><span> </span></strong></p><br><p><strong><span>Primary Roles and Responsibilities</span></strong>:</p><br><p><span><span>●<span> </span></span></span><span>Create aspirational and dynamic digitally-led advertising campaigns built on cultural truths to deliver strong ROI through </span><span>timely, motivating and aspirational campaigns to attract target audiences across appropriate channels for raceday sales, hospitality, membership, auctions and non-racing event. Supply materials to media or agency ensuring deadlines are met. </span></p><br><p><span><span>●<span> </span></span></span><span>Support relationships with broadcast, commercial and marketing partners through creating mutually beneficial opportunities.</span></p><br><p><span><span> </span></span></p><br><p><span><span>●<span> </span></span></span><span>Support consumer segmentation and consumer profiling strategies which </span><span>measure, identify, present and leverage relevant business insight to support positive change and support implementation of an effective customer relationship management strategy across the business.</span></p><br><p><span> </span></p><br><p><span><span>●<span> </span></span></span><span>Support a customer-centric approach to deliver a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the customer/member journey so as to ensure the highest customer satisfaction levels.</span></p><br><p><span><span>●<span> </span></span></span><span>Provide aspirational, timely and intuitive presentation of events, products and services to support sales growth. </span></p><br><p><span><span>●<span> </span></span></span><span>Support the development of the entertainment themes and activations around racedays including talent recruitment across music, cultural entertainment, fashion and food to create themes which attract new racegoers and improve guest satisfaction. </span></p><br><p><span><span>●<span> </span></span></span><span>Brief digital to team to showcase the best of our racing, lifestyle and cultural proposition while ensuring our commercial partners are effectively integrated into the production. </span></p><br><p><span><span>●<span> </span></span></span><span>Work closely with key agencies across creative, media planning and data insights to deliver </span></p><br><p><span><span>●<span> </span></span></span><span>Support research requirements to provide insights that underpin business decision making </span><span>across events, hospitality, membership and sponsorship</span><span>. </span></p><br><p><span><span>●<span> </span></span></span><span>Support CRM initiatives and instigate data capture strategies to grow database for future marketing efforts. </span></p><br><p><span><span>●<span> </span></span></span><span>Support initiatives that drive leads to grow sales for our non-racing events programme (e.g. weddings).<span> </span></span></p><br><p><strong><span> </span></strong></p><br><p><strong><span>Required Education &amp; Experience</span></strong>:</p><br><p><span><span>●<span> </span></span></span><span>Degree in Marketing or any other relevant field</span></p><br><p><span><span>●<span> </span></span></span><span>Minimum of 5 years of experience in a similar role</span><span> with brand or agency experience. Experience within sport, entertainment, travel, lifestyle or consumer brands an advantage.</span></p><br><p><span><span>●<span> </span></span></span><span>Agency management experience preferred, media buying and / or creative agency.</span></p><br><p><span><span>●<span> </span></span></span><span>Candidate must have acumen and a passion for delivering commercial results. </span></p><br><p><span><span>●<span> </span></span></span><span>An excellent planner who is able to demonstrate achieving results from delivering marketing communication plans.</span></p><br><p><span><span>●<span> </span></span></span><span>Strong attention to detail. </span></p><br><p><span><span>●<span> </span></span></span><span>Evidence of resilient, tenacious and action orientated approach.</span></p><br><p><span><span>●<span> </span></span></span><span>Experienced in managing </span><span>multiple internal and external stakeholder relationships. </span></p><br><p><span><span>●<span> </span></span></span><span>A good understanding of brand is a distinct advantage.</span></p>