Content Marketing Specialist Designer
Job Description
<p><span>We’re looking for a Content Creator who has a great passion for marketing and will be mainly responsible for the copywriting and editing activities within the MarCom department at GPCA. This person will be accountable for all GPCA event marketing plans and will be creating written content for GPCA’s activities and communications channels. He/She would ideally be interested in researching content and topics around chemicals, energy, and related industries.</span></p><p><br></p><p><span>You’re a strong team player with excellent marketing knowledge and a passion for creativity, branding, copywriting writing, and communications skills. You possess an ability to translate ideas into solid and compelling content that</span></p><p><span>meets the related objective. You are able to do effective online research looking for relevant, recent supporting data, and have a knack for quickly getting to the core of the main message. You can scan through long documents</span></p><p><span>and reports to extract what’s relevant and repurpose existing approved content by blending this with the latest data and news. Your work directly impacts the success of GPCA’s Marketing and PR campaigns by driving engagement and delivering on KPIs.</span></p><p><br></p><p><strong><em>ROLE: </em></strong></p><p><br></p><p><span>- </span><span>Developing and implementing effective content strategies to drive brand awareness, engagement, and lead generation.</span></p><p><span>- </span><span>Create </span><span>engaging and informative content, including social media posts, short articles, press releases, case studies, video scripts, and infographics.</span></p><p><span>- </span><span>Conduct </span><span>thorough research on industry trends, market insights, and target audience preferences to ensure content relevance and effectiveness.</span></p><p><span>- </span><span>Plan </span><span>and manage content calendars to ensure consistent delivery of high-quality content on schedule.</span></p><p><span>- </span><span>Monitor </span><span>content performance using analytics tools and provide recommendations for optimization.</span></p><p><span>- </span><span>Stay </span><span>up-to-date with industry best practices and emerging trends in content marketing to continually enhance strategies and tactics.</span></p><p><span>- </span><span>Collaborate </span><span>with subject matter experts and internal stakeholders to gather information and develop content that demonstrates thought leadership.</span></p><p><span>- </span><span>Support </span><span>in liaising with the relevant stakeholders in the execution of GPCA announcements, SG correspondences, and press releases. </span></p><p><span>- </span><span>Analysing, </span><span>monitoring, and evaluation of the overall Social Media performance and producing the required reports.</span></p><p><span>- </span><span>Ensure </span><span>all efforts of the association and industry are highlighted and well covered.</span></p><p><span>- </span><span>Create </span><span>briefs/ storyboards and liaise with the graphic designer for appropriate visuals.</span></p><p><span>- </span><span>Take </span><span>a lead role to ensure that deliverables are met on time.</span></p><p><span>- </span><span>Assist </span><span>in developing and executing email marketing campaigns, including writing and editing email content.</span></p><p><span>- </span><span>Optimize </span><span>content for search engines (SEO) to improve organic visibility and drive traffic to the company’s website.</span></p><p><br></p><p><strong><em>QUALIFICATIONS:</em></strong></p><p><br></p><p><span>- </span><em>Bachelor’s degree in marketing, communications, journalism, or a related field.</em></p><p><span>- </span><em>Proven work </em><em>experience as a Content Marketing Specialist or similar role.</em></p><p><span>- </span><em>Exceptional written </em><em>and verbal communication skills, with the ability to craft compelling and</em></p><p><em>engaging content for various audiences and platforms.</em></p><p><span>- </span><em>Strong </em><em>understanding of content marketing principles and best practices.</em></p><p><span>- </span><em>Proficiency in </em><em>utilizing content management systems (CMS) and marketing automation tools.</em></p><p><span>- </span><em>Experience with SEO </em><em>techniques and keyword research to optimize content for search engines.</em></p><p><span>- </span><em>Knowledge of social </em><em>media platforms and their respective content strategies.</em></p><p><span>- </span><em>Familiarity with </em><em>analytics tools to measure content performance and make data-driven decisions.</em></p><p><span>- </span><em>Excellent </em><em>organizational and time management skills, with the ability to manage multiple</em></p><p><em>projects simultaneously.</em></p><p><span>- </span><em>Strong attention to </em><em>detail and commitment to delivering high-quality work.</em></p><p><span>- </span><em>Ability to </em><em>collaborate effectively with cross-functional teams and work independently.</em></p><p><span>- </span><em>A portfolio or </em><em>writing samples demonstrating previous content marketing work is preferred.</em></p><p><br></p><p><strong><em>Other important requirements:</em></strong></p><p><br></p><p>· <strong>Excellent PowerPoint</strong><span> and Microsoft office skills </span></p><p>· <span>Great attention to details.</span></p><p>· <span>Experience in Event marketing</span><strong> is a Must </strong></p><p>· <strong>Social Media Savvy</strong></p><p>· <span>Excellent </span><strong>project management</strong><span> and organizational skills</span></p><p>· <span>Your ability to speak and write in </span><strong>Arabic is a plus</strong></p><p>· <span>Communications agency or media company experience is a plus.</span></p><p><br></p>
