Digital Marketing Specialist

Job Description

<ol><li>Developing and implementing digital marketing strategies: You will be responsible for creating and executing digital marketing plans to meet the startup’s goals. This involves identifying target audiences, selecting appropriate digital channels, and setting clear objectives.</li><li>Social media management: You will manage the startup’s social media presence across various platforms, including creating and scheduling content, engaging with followers, and monitoring social media analytics. This includes developing strategies to increase brand awareness, drive traffic, and generate leads.</li><li>Content creation and management: You will be responsible for creating compelling and engaging content for various digital channels, such as blog posts, social media updates, email newsletters, and website copy. You may also oversee the production of multimedia content, such as videos and infographics.</li><li>Search engine optimization (SEO): You will optimize the startup’s website and content for search engines to improve organic rankings and increase visibility. This involves conducting keyword research, optimizing on-page elements, building backlinks, and monitoring website analytics.</li><li>Paid advertising campaigns: You will plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, social media advertising, and display networks. This includes setting campaign objectives, managing budgets, creating ad copy, and analyzing campaign performance.</li><li>Email marketing: You may be responsible for managing the startup’s email marketing campaigns, including creating and sending newsletters, automated emails, and targeted email campaigns. This involves segmenting the email list, writing compelling copy, designing email templates, and analyzing campaign results.</li><li>Analyzing and reporting: You will monitor and analyze the performance of digital marketing campaigns using various analytics tools. This includes tracking key performance indicators (KPIs), generating reports, and making data-driven recommendations for optimization.</li><li>Staying updated with industry trends: You will continuously stay informed about the latest digital marketing trends, tools, and best practices. This includes attending industry events, participating in webinars, and reading industry publications to ensure the startup stays ahead in the digital landscape.</li><li>Collaboration and coordination: You will work closely with cross-functional teams, such as designers, developers, content writers, and sales teams, to align marketing efforts with overall business objectives. Effective communication and coordination are essential to ensure consistent messaging and a unified brand experience.</li><li>Experimentation and optimization: As a digital marketing specialist, you will need to be proactive in testing new strategies, tactics, and tools. This involves conducting A/B tests, analyzing results, and making data-driven decisions to optimize marketing campaigns for better results.</li></ol><p><br></p><p><strong>*SHOULD HAVE A DRIVING LICENSE AND MINIMUM 3 YEARS OF WORK EXPERIENCE IN THE SAME FIELD.</strong></p>