Marketing Specialist

Job Description

<p>The Marketing Specialist is key to helping the department to run smoothly by ensuring a timely coordination with internal stakeholders and third-party suppliers. Individuals applying for this role should have demonstrated the ability to handle variety of administrative tasks efficiently and effectively.</p><p><strong> </strong></p><p><br></p><p><strong>DUTIES and RESPONSIBILITIES</strong></p><p><br></p><p><strong>MARKETING COORDINATION: </strong></p><ul><li>Receive all requests, evaluate the brief compliance to process or cancel the request &amp; communicate with the requester</li><li>Follow up on request from brief to delivery with all stakeholders (Program Managers, CRM, Management)</li><li>Sharing all content for approval with the right stakeholders</li><li>Responsible to produce all communications (emails, social posts)</li><li>Assists and manages the development, coordination and execution of all communications activities including photo and video shoots with coaches and members or partners.</li><li>Coordinate and manage all events</li><li>Tracks all marketing activity and creates detailed written reports and verbal presentations/updates for the Management team on marketing performance and activities</li></ul><p><br></p><p><strong>SOCIAL MEDIA: </strong></p><ul><li>Maintain the brand social media pages as per requirements (updates, info)</li><li>Create monthly content calendar, collect content from PM and publish across all platforms including but not limited social media, blog…</li><li>Track weekly all Program social media posts</li></ul><p><br></p><p><strong>TEAM SUPPORT: </strong></p><ul><li>Maintain the template library on Canva</li><li>Follow up on deadlines with creative suppliers</li></ul><p><br></p><p><strong>QUALIFICATIONS:</strong></p><ul><li>At least 3 years relevant experience in the same industry</li><li>BS/MS degree in marketing or a related field</li><li>Must possess at least one of a Google Analytics, G. Adwords, Facebook blue print or 3rd Certifications in digital Marketing.</li><li>Demonstrable experience in marketing together with the potential and attitude required to learn</li><li>Have multi-tasking skills</li><li>Be able to adapt to a fast-moving environment to respond to an immediate business need.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement</li><li>Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate</li><li>Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets</li><li>Highly proficient in English language</li></ul>