Director – Marketing & Communications

Job Description

<p><span>As a company committed to having a positive economic and social impact on the communities in which we live and work, we depend on our people to deliver on our commitments. In return, we offer unique opportunities to further your career in some of the world’s most dynamic economies, making a positive difference along the way and leaving a lasting impression on the world around you.</span></p><p><br></p><p><span>We pride ourselves on being a truly diverse organisation, employing over 250 people around the globe. We value the unique perspectives that you can bring, combining your local knowledge with our global capability to deliver real value for our clients.</span></p><p><br></p><p><span>To us, high performance and being successful is not only about making a profit, it’s about achieving your goals, continually improving yourself and making a difference without becoming complacent.</span></p><p>The role is responsible for driving all marketing strategy, planning and execution to support commercial, client facing activity and drive awareness of the Globaleye brand to all relevant audiences.</p><p>&nbsp;</p><p>This role is responsible for positioning and promoting Globaleye with key commentators and the industry and will be a key role in forming and delivering the marketing strategy of the business, effectively managing both in-house marketing team and associated external relationships.</p><p>&nbsp;</p><p>It will work in conjunction with the CEO and Business Heads to ensure that the client experience is customer centric, simple and intuitive. It will require close collaboration with the investment, distribution and group communications teams.</p><p>&nbsp;</p><p>&nbsp;</p><p><strong>The main duties of the role:</strong></p><p>&nbsp;</p><p><strong>Strategic</strong>:</p><ul><li>Play a full and active role in leading delivery of the Group’s 3 year strategy. Ensure employee buy-in through effective communications and leadership.</li></ul><p>&nbsp;</p><p><strong>Financial</strong>:</p><ul><li>Develop an appropriate Marketing budget that has maximum impact and commercial return whilst giving value for money and balancing internal and external spend.</li></ul><p>&nbsp;</p><p><strong>Client</strong>:</p><ul><li>Put our clients at the heart of our decisions and actions.</li><li>Drive and embed a client centric, risk aware culture in the Marketing team.</li><li>Build a marketing plan that reaches the widest range of target clients via innovative and traditional channels as appropriate.</li><li>Work in partnership with the international offices on marketing and insights to ensure client related targets are exceeded.</li></ul><p>&nbsp;</p><p><strong>Risk</strong>:</p><ul><li>Ensure that the Group’s customer propositions treat customers fairly and have appropriately considered regulatory risk.</li><li>Effectively deliver regulatory projects in a manner which considers the impact on our clients, people and business performance while ensuring compliance.</li><li>Assess regulatory developments and changes as appropriate for the Group apply to financial promotions. Stay abreast of evolving policies in the sector that may impact business performance and mitigate against potential areas of reputational risk.</li></ul><p>&nbsp;</p><p><strong>Leadership and people</strong>:</p><ul><li>Lead the Marketing team to successfully market Globaleye in the marketplace, providing sophisticated industry insight and communicating effectively internally and externally.</li><li>Be a visible leader and figurehead across the Group, playing a key role in the Management Committee and giving appropriate insight to the Board where needed.</li><li>Set the ‘tone from the top’ and lead by example.</li><li>Retain, attract and develop a high performing team, supported by robust performance management – setting objectives and undertaking documented performance reviews in line with the Group timetable.</li><li>Support progression and development of top performing / high potential members of the team, actively address underperformance and maintain a robust succession plan for key roles.</li><li>Provide leadership across the Group through influencing and supporting advisers in maximising their opportunity through successful marketing and provision of insights.</li></ul><p>&nbsp;</p><p><strong>Marketing</strong>:</p><ul><li>Through marketing and insights expertise, build the Globaleye brand in the marketplace.</li><li>Develop new and innovative campaigns to position the business as a thought leader and support the Group’s ambition to become a top global wealth manager.</li><li>Work with CEO to ensure there is an appropriate structure for resourcing all global marketing.</li><li>Develop and deliver a clear marketing and brand strategy, delivering on key measures of success and return on spend.</li><li>Develop and execute content strategy for website and social media platforms.</li><li>Lead the development of web and digital based marketing (including CRM and marketing automation – HubSpot experience preferred)</li><li>Encourage and drive innovation in our services and products and ensure Globaleye uses the best and widest range of channels to reach customers and stakeholders.</li><li>Partner with advisers to develop the Marketing, Insights and Communication plan that reaches the widest range of potential customers and engages existing clients effectively.</li><li>Manage and encourage open communication channels across the Group and encourage collaboration between Marketing and other functions.</li><li>Develop and maintain the Globaleye Group website, ensuring it innovates, is attractive to existing and new customers and is intuitive to use. Partner with the HR department to ensure the website is an effective tool in attracting the best talent to work at Globaleye.</li><li>Build effective partnerships with third party suppliers, lobbyist, government, regulators and leverage relationships to maximise their effectiveness and gain the best possible return on investment.</li><li>Develop the Globaleye ‘house view’.</li><li>Maintain a comprehensive view of Globaleye’s main competitors, their customer propositions and how they are delivered, including data on market volumes and implied Globaleye market share.</li></ul><p>&nbsp;</p><p>&nbsp;</p><p><strong>Skills and knowledge required to undertake the role:</strong></p><ul><li>Significant marketing skills and ability to develop, plan, and execute a detailed marketing plan.</li><li>Excellent communication skills, with the ability to reach wide ranging audiences through a variety of channels.</li><li>Ability to lead and motivate large, complex teams.</li><li>Analytical skills, able to turn strategy into implementation.</li><li>Excellent stakeholder management skills and the ability to translate complex messaging into clear, simple language that our employees and customers can understand</li><li>Knowledge of the Financial Services industry, particularly Wealth Management.</li><li>Knowledge of the marketplace, where to find insights and how to translate it into success for Globaleye and its customers and partners.</li><li>Expertise in external communication, and the ability to develop and execute an impactful, effective communication strategy.</li><li>Knowledge of CRM systems and marketing automation would be useful</li><li>Significant experience of marketing in investment management at a senior level</li><li>Extensive experience of Marketing and Insights in a Financial Services organisation.</li><li>Extensive experience of developing and managing customer propositions in a Financial Services organisation.</li><li>Experience of leading teams.</li></ul><p><br></p>