Senior Media Buyer

Job Description

<br><p><strong>Qualifications Required &amp; Skills:</strong></p><p><strong>1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Digital Media Buying Functions:</strong></p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Execute digital marketing strategies that aim at producing a positive ROI. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage media buying campaigns across all social media and digital channels.</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with designers and copywriters on assets used for paid media campaigns.</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Support the team with weekly updates on the latest trends in the digital marketing field.</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Researching competitors’ digital strategies and media sponsored used to improve client performance.</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Creating media buying sheets</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Publishing social media campaigns on all platforms</p><p>&nbsp;</p><p><strong>2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;SEM Functions:</strong></p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies</p><p><br></p><p><strong>Educational Qualifications:</strong></p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bachelor’s Degree in Marketing or any equivalent</p><p><br></p><p><strong>Experience Needed:</strong></p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3 – 5 years.</p>