Commercial And Marketing Director

Job Description

<p>We are seeking a highly experienced and dynamic individual to join our company as a Commercial and Marketing Director. In this senior leadership role, you will be responsible for developing and implementing effective commercial and marketing strategies to drive business growth and maximize profitability. You will oversee all aspects of our commercial operations, including sales, marketing, branding, and customer experience. The successful candidate will possess exceptional leadership skills, a strategic mindset, and a deep understanding of market dynamics and consumer behavior. This is an exciting opportunity to make a significant impact on our organization’s success and take our commercial and marketing efforts to new heights.</p><p><br></p><p><strong>Responsibilities:</strong></p><ol><li>Develop and execute comprehensive commercial and marketing strategies to achieve business objectives and drive revenue growth.</li><li>Lead and manage the sales and marketing teams, providing guidance, coaching, and support to ensure optimal performance and productivity.</li><li>Identify market trends, consumer insights, and competitive intelligence to inform strategic decision-making and product/service development.</li><li>Collaborate with cross-functional teams to align commercial and marketing initiatives with overall business goals.</li><li>Oversee the development and implementation of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and events.</li><li>Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of commercial and marketing activities and adjust strategies as needed.</li><li>Develop and maintain strong relationships with key stakeholders, including customers, partners, suppliers, and industry influencers.</li><li>Conduct market research and analysis to identify new business opportunities, target markets, and customer segments.</li><li>Manage the commercial budget and allocate resources effectively to maximize return on investment.</li><li>Stay updated on industry trends, emerging technologies, and best practices in commercial and marketing strategies.</li></ol><p><strong>Person Specification:</strong></p><ol><li>Education and Experience:</li></ol><ul><li>Bachelor’s degree in business, marketing, or a related field (Master’s degree preferred).</li><li>Proven track record of at least 8-10 years in senior leadership roles in commercial and marketing functions.</li><li>Experience in developing and implementing successful commercial and marketing strategies in a similar industry.</li></ul><ol><li>Strategic Thinking:</li></ol><ul><li>Strong business acumen and the ability to think strategically, identify market opportunities, and make data-driven decisions.</li><li>Demonstrated experience in developing and executing commercial and marketing plans aligned with business objectives.</li></ul><ol><li>Leadership and Team Management:</li></ol><ul><li>Exceptional leadership skills with the ability to inspire, motivate, and mentor teams.</li><li>Proven experience in building and leading high-performing sales and marketing teams.</li><li>Ability to foster a collaborative and results-oriented work environment.</li></ul><ol><li>Market Knowledge:</li></ol><ul><li>In-depth understanding of market dynamics, consumer behavior, and industry trends.</li><li>Ability to analyze market research data and translate insights into actionable strategies.</li></ul><ol><li>Communication and Influencing Skills:</li></ol><ul><li>Excellent verbal and written communication skills.</li><li>Strong presentation and negotiation skills to effectively communicate with internal and external stakeholders.</li></ul><ol><li>Results-Driven:</li></ol><ul><li>Track record of achieving or exceeding commercial and marketing targets.</li><li>Strong analytical skills and the ability to measure and optimize the impact of marketing initiatives.</li></ul><ol><li>Adaptability:</li></ol><ul><li>Ability to thrive in a fast-paced, evolving environment.</li><li>Flexibility to adapt strategies and tactics to changing market conditions.</li></ul><ol><li>Industry Knowledge:</li></ol><ul><li>Familiarity with our industry, including competitors, market trends, and regulatory requirements.</li></ul><ol><li>Creative Thinking:</li></ol><ul><li>Innovative mindset with the ability to generate fresh ideas and approaches to marketing and branding initiatives.</li></ul><ol><li>Integrity:</li></ol><ul><li>Demonstrated ethical conduct and adherence to high professional standards.</li></ul>