Digital Marketing Manager

Job Description

<p><strong><span>Job Objective:</span></strong></p><br><p><span>Lead a small team to implement a digital strategy that builds timely and meaningful engagement with key target audiences. Bring our story-to-life and create an intuitive customer journey across digital platforms to support our customer acquisition and retention to grow revenues across ticketing, hospitality, membership, sponsorships, auctions, merchandise and non-raceday events.</span></p><br><p><span><strong><span>Primary Roles and Responsibilities:</span></strong></span></p><br><p><span>●<span> </span></span><span>Lead the digital team to create an effective balance between creativity and production values with cost, time and purpose.</span></p><br><p><span>●<span> </span></span><span>Leverage content opportunities around racing, fashion, food, cultural, entertainment and corporate strands to support both brand positioning and commercial return while driving engagement with target audiences. </span></p><br><p><span>●<span> </span></span><span>Deliver aspirational content to elevate our events and products. </span></p><br><p><span>●<span> </span></span><span>Ensure a consistent tone-of-voice in Arabic and English by approving all digital output. </span></p><br><p><span>●<span> </span></span><span>Implement effective content management systems including archive and briefing process. </span></p><br><p><span>●<span> </span></span><span>Implement a robust analytical framework, putting data growth and customer insight at the heart of the business. Create an internal content hub to ensure that we maximise efficiencies of content.</span></p><br><p><span>●<span> </span></span><span>Evangelise digital activity across the company by working with key stakeholders across the organisation to support their business objectives.</span></p><br><p><span>●<span> </span></span><span>Delivery of an exceptional digital customer experience. </span><span>Ensure streamlined and efficient customer journeys with any third-party systems e.g. ticketing and merchandising systems. </span></p><br><p><span>●<span> </span></span><span>Support integration of digital experience with CRM in order to create a more tailored personalised user experience and support direct marketing results.</span></p><br><p><span>●<span> </span></span><span>Focus on the diagnostics of the site to ensure strong SEO performance. </span></p><br><p><span>●<span> </span></span><span>Support the delivery of our digital advertising activity. </span></p><br><p><span>●<span> </span></span><span>Identify and implement digital solutions that provide a step-change in our ability to capture customer data. </span></p><br><p><span>●<span> </span></span><span>Establish a videography content archive. </span></p><br><p><span> <span>Stay current with social media trends, tools and sports / entertainment rights’ holder activities.</span></span></p>