Digital Media Buyer
Job Description
<p>Job Title: Digital Media Buyer</p><p><br></p><p>Job Description:</p><p>We are seeking an experienced Digital Media Buyer to join our team. As a Digital Media Buyer, your primary focus will be on driving website traffic and optimizing campaigns across various digital channels, including social media platforms an. You should have a strong understanding of key performance indicators (KPIs), the ability to create engaging campaigns and expertise in managing website traffic and social media advertising.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and execute digital media buying strategies to drive targeted website traffic and achieve campaign goals.</li><li>Planned, launched, and optimize engaging advertising campaigns on social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.</li><li>Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for maximum ROI and achieve KPIs.</li><li>Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and align with campaign objectives.</li><li>Utilize analytics tools to track and analyze website traffic, user behavior, and conversions, and generate insights to enhance campaign performance and targeting.</li><li>Stay up-to-date with industry trends, platform updates, and best practices in digital media buying and social media advertising.</li><li>Manage media budgets effectively, ensuring proper allocation and monitoring of expenditures.</li><li>Coordinate with social media platforms and advertising partners to negotiate rates, placements, and campaign optimization strategies.</li><li>Provide regular reports on campaign performance, insights, and recommendations to stakeholders.</li></ul><p><br></p><p>Requirements:</p><ul><li>Proven experience as a Digital Media Buyer or similar role, with a focus on driving website traffic and managing social media campaigns.</li><li>Proficiency in managing and optimizing advertising campaigns on popular social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.</li><li>Strong understanding of KPIs, analytics, and data-driven decision-making in digital advertising.</li><li>Demonstrated ability to create engaging campaigns that drive website traffic and deliver desired results.</li><li>Familiarity with website traffic analysis tools, such as Google Analytics or similar platforms.</li><li>Knowledge of audience targeting strategies, segmentation techniques, and social media advertising best practices.</li><li>Excellent analytical skills, with the ability to interpret data and generate actionable insights.</li><li>Effective communication and negotiation skills to collaborate with social media platforms and advertising partners.</li><li>Strong organizational and time management skills to handle multiple campaigns simultaneously.</li><li>Detail-oriented with a focus on accuracy and campaign performance tracking.</li></ul><p><br></p><p>If you are a results-driven Digital Media Buyer with a passion for driving website traffic, optimizing social media campaigns, and analyzing data, we invite you to apply for this position. Join our team and play a crucial role in enhancing our brand’s online presence and driving success through digital advertising.</p>
