Digital Marketing Specialist
Job Description
<p>Job description:</p><p>• Develop and execute digital marketing strategies to drive online visibility and brand awareness.</p><p>• Plan, implement, and optimize digital advertising campaigns across various channels such as search engines, social media, display networks, and email marketing.</p><p>• Conduct keyword research and analysis to identify relevant and high-performing keywords for search engine optimization (SEO) and pay-per-click (PPC) campaigns.</p><p>• Monitor and analyze website analytics, campaign performance, and key metrics to identify opportunities for improvement and generate insightful reports.</p><p>• Collaborate with cross-functional teams to create and optimize landing pages, website content, and user experiences to improve conversion rates.</p><p>• Manage and grow social media presence by creating engaging and shareable content, monitoring discussions, and responding to comments and messages.</p><p>• Stay updated with industry trends, best practices, and emerging digital marketing technologies to ensure the organization remains at the forefront of digital marketing.</p><p>• Collaborate with external agencies and vendors to support digital marketing initiatives and ensure compliance with brand guidelines and standards.</p><p>• Conduct market research and competitive analysis to identify opportunities and develop targeted marketing campaigns.</p><p><br></p><p>Requirements:</p><p>• BA in Marketing or a related field.</p><p>• 3 to 5 years of proven experience in digital marketing, including campaign management, social media marketing, SEO, PPC, and email marketing.</p><p>• Familiarity with marketing automation tools and web analytics platforms.</p><p>• Strong analytical skills with the ability to interpret data and generate actionable insights.</p><p>• Proficient in using digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software.</p><p>• Excellent written and verbal communication skills.</p><p>• Creative thinking and problem-solving abilities.</p><p>• Strong attention to detail and ability to manage multiple projects simultaneously.</p>
