Senior Media Buyer

Job Description

<p>We are looking for a creative and experienced Media Buyer. You will ensure that ads reach the right target audiences through high-quality channels at the lowest possible prices. You will be responsible for making successful campaigns on all social media platforms in many fields such as ( Real Estate – Marketing – Business Establishment ) in the United Arab Emirates and Saudi Arabia.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.</li><li>Planning and executing campaigns across various digital channels, including social media, search engines, programmatic advertising, and affiliate marketing.</li><li>Collaborating with the marketing team to develop and test creative assets, messaging, and offers that resonate with the target audience and improve conversion rates.</li><li>Optimize <span>campaigns </span>and budgets.</li><li>Staying up to date with the latest trends and best practices in digital media buying and e-commerce marketing, and making recommendations for changes or improvements to existing workflows.</li><li>Experiment with new platforms and channels ( Facebook, Instagram, TikTok, Google Ads, LinkedIn Ads )</li><li>Ensure ads are creative and displayed appropriately</li><li>Conducting A/B testing to optimize campaign performance and improve KPIs, such as CPC, CPA, Lead number, and ROAS.</li><li>Managing multiple campaigns simultaneously, ensuring that all.</li><li>Managing budgets and monitoring campaigns costs and ROI metrics</li><li>Report skills</li><li>Optimize campaigns to get the best results and conversions</li><li>Monitoring audience and media trends, practices, and new technologies</li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li>Proven experience as Media Buyer or similar role; experience in Social media channels is a must ( Facebook, Instagram, TikTok, Google Ads, LinkedIn Ads, Snapchat )</li><li>+ 3 Years of experience</li><li>Having knowledge about the GCC market especially ( United Arab Emirates &amp; Saudi Arabia ) is a must</li><li>Experience in Real Estate Marketing is a must</li><li>Familiarity with media-buying, planning, and research</li><li>Interest in following advertising and media trends</li><li>Organizational and multitasking abilities</li><li>Attention to details</li><li>Critical thinking skills</li><li>BSc/BA in Marketing, Advertising, or a related field</li></ul>