Senior Executive – Media

Job Description

<p>The Senior Executive – Media is responsible to lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.<br><br></p><p><strong>Main Tasks<br><br></strong></p><p><strong>Technical &amp; Product<br><br></strong></p><ul><li>Ability to comprehendclient’s requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client’s goals.</li><li>Ability to interpret data and market research.</li><li>Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign &amp; competitive).</li><li>Develop and evaluatesupplier proposals.</li><li>Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.</li><li>Foster relationships with the clientsacting as a media consultant.</li><li>In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.</li><li>In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.</li><li>Lead on media spend summaries and flowcharts to make sure they are updated and accurate.</li><li>Mastery of flawless media planning process and ability to design integrated solutions to clients.</li><li>Work closely with extended team on developing and delivering competitive/plan rationale presentations.</li></ul><p><strong>Business Acumen &amp; Operational Efficiency<br><br></strong></p><ul><li>Deep understanding of the advertising and media industry and the role of media planning within it.</li><li>Ability to develop a good rapport with media owners, colleagues and creative agencies.</li><li>Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project’s goals.</li><li>Thorough understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.</li><li>Develop a deep understanding of the business category &amp; knowledge of the competitive frame.</li><li>Proven ability to manage multiple projects, clients, and stakeholders.</li><li>Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.</li></ul><p><strong>Innovative &amp; Analytical Mindset<br><br></strong></p><ul><li>Ability to think strategically, creatively, and analytically.</li><li>Proven ability to identify new opportunities and develop effective solutions.</li><li>Strong communication and negotiation skills.</li><li>Sound knowledge of the media marketplace and opportunities available</li></ul><p><strong>People &amp; Leadership<br><br></strong></p><ul><li>Seeks others’ feedback to develop self-awareness, strengths and address development area.</li><li>Is able to proactively raise issues to improve effective team working and collaboration.</li><li>Is able to communicate confidently in a clear, concise and articulate manner.</li><li>Collaborates with stakeholders and embraces an inclusive based environment.</li><li>Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.</li><li>Able to build relationships quickly with others and engages personally with peers and clients.</li><li>Treats others with respect, listens to other perspectives, especially when they are different from own.</li><li>Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.</li><li>Drives a culture of trust with Peers, clients and all other stakeholders.</li></ul><p><strong>Self<br><br></strong></p><ul><li>Is able to take ownership for actions and deals with consequences in a mature manner.</li><li>Able to adjust performance based on experiences and feedback and showcases agility and flexibility.</li><li>Displays openness to the ideas of others and leverages them when beneficial for the business.</li><li>Showcases curiosity and open mindset towards new ways of doing things.</li><li>Is able to set high impact objectives and goes above and beyond to exceed performance.</li><li>Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.</li><li>Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.</li><li>Approaches situations and individuals with honesty, integrity and humbleness.</li><li>Displays resilience and maintains drives and a positive outlook when faced with challenges.<br><br></li></ul><strong>Qualifications<br><br></strong><ul><li>Bachelor’s degree in marketing, advertising, or a related field.</li><li>5-7 years of experience in media planning or related role (online &amp; offline).</li><li>Proven ability to mentor and lead a team of planning executives.</li><li>Strong organizational skills, team player, ability to multitask, and work under pressure.</li><li>Digital Certifications across the major platforms, including Meta (FB &amp; IG), Google, Snapchat, LinkedIn, Twitter, etc.</li></ul>