PR and Social Media Manager

Job Description

<p><strong>Role:&nbsp;</strong>PR and Social Media Manager</p><p><strong>Location:&nbsp;</strong>Remote&nbsp;<em>(United Arab Emirates)</em></p><p><strong>Website:&nbsp;</strong>www.meteormediagroup.com</p><p><strong>Experience level:</strong>&nbsp;2-5 years in PR and social media management (branding experience is a plus)</p><p><br></p><p><strong>About Us</strong></p><p>Meteor Media Group (MMG) is a Saudi entertainment company. The company’s mission is to help talents and brands create culturally groundbreaking content across digital content, film and music to drive culture and shape history.</p><p><br></p><p>MMG is home of Sand Circus (sandcircus.com&nbsp;- Saudi’s leading talent + content agency) and Insomnia Records (insomniarecords.com&nbsp;- a pop culture record label). MMG currently serves world-class clients such as L’Oreal, Amazon, and MDLBEAST.</p><p><br></p><p><strong>Role’s mission: Drive and amplify the brand image of Meteor Media Group, its brands and its creative talents</strong>&nbsp;through strategic PR initiatives and effective social media management, including but not limited to:</p><ol><li><strong>PR Responsibilities:</strong></li></ol><ul><li>Develop and execute strategic PR plans for the company and its talents</li><li>Cultivate and maintain strong relationships with media outlets, journalists, and influencers</li><li>Draft and distribute press releases, media advisories, and press kits</li><li>Monitor media coverage and create reports on PR initiatives and results</li><li>Collaborate with the team to support special projects and events</li></ul><p><br></p><ol><li><strong>Social Media Responsibilities:</strong></li></ol><ul><li>Develop and implement a comprehensive social media strategy across Meteor Media Group brands</li><li>Manage all social media accounts, including content creation, posting, and engagement</li><li>Monitor social media trends and analytics to optimize content and engagement</li><li>Develop visually appealing and engaging content</li><li>Coordinate with the PR efforts to ensure consistent messaging and brand voice</li></ul><p><br></p><p><strong>Role’s initial outcomes (within 3 months of your start date):</strong></p><ol><li>Secure at least 5 media features or mentions for the company or its talents</li><li>Support with building a clear and comprehensive brand strategy for MMG, its brands and its talents</li><li>&nbsp;Establish a content strategy for MMG and its brands, as well as a consistent posting schedule across all social media platforms, increasing engagement and followers by 100%</li><li>Support talents with establishing their content strategies</li></ol><p><br></p><p><strong>Competencies Required for This Role</strong></p><ol><li>Has excellent relationship-building skills with media outlets, journalists, and influencers</li><li>Has a strong network of media outlets, journalists, etc. and can get reputable media features and mentions for the company and its talents quickly</li><li>Has proven experience and results in PR and social media management</li><li>Has the ability to develop and execute effective PR strategies and campaigns</li><li>Creative and visually-oriented, with a keen eye for design</li><li>Has strong project management skills with the ability to prioritize and multitask</li><li>Is familiar with social media analytics and reporting tools</li><li>Writes high-quality, professional business e-mails in effective and suitable tones to build relationships</li><li>Effectively communicates over email, text, the phone and in person</li><li>Has a resilient mentality: thinks deep to come up with creative solutions for complex problems &amp; situations</li><li>Resourceful: Knows how to find the answer to a burning question when he or she doesn’t immediately know the answer</li><li>Has ability to develop strong professional relationships internally with team members and stakeholders across the organization</li><li>Holds a long-term view on company growth and is able to build on the vision</li><li>Produces coherent, well-structured, and well-formatted Excel (Google Sheets) output quickly &amp; effectively</li><li>Produces coherent, well-structured and well-designed PowerPoint (Google Slides) presentations quickly &amp; effectively</li><li>Emotionally intelligent to pick up on clients’ and talents’, and generally people’s, nuanced sentiments and act accordingly</li><li>Effectively manages multiple PR projects simultaneously</li></ol><p>Note: As you develop in your role, these competencies are continually built upon and adjusted as needed.</p><p><br></p><p><strong>Competencies Required for All Roles (Organization-wide)</strong></p><ol><li>Strong, well-structured communication skills, both written and oral. English and Arabic are mandatory.</li><li>Honest: Respectfully tell the truth at all times.</li><li>Experienced in Microsoft office and Google workspace.</li><li>Integrous: Holds strong moral principles.</li><li>Proactive: Anticipates the immediate next step effectively and acts on it; able to predominantly work autonomously.</li><li>Efficiently effective: Delivers top-tier results quickly.</li><li>Obsessively detail-oriented: Cares about details a lot. We care about the smallest details a lot, because it’s part of what separates us.</li><li>Extremely organized: Organizes his or her thoughts clearly; organizes digital files, folders, and file namings properly.</li><li>Growth-oriented: Has a growth mindset i.e. eager to learn and try new methods, tools and strategies.</li><li>Welcomes constructive feedback and acts on it quickly and effectively.</li><li>Is ZD (Zero Defect) with e-mails, documents (text &amp; visuals) &amp; calculations</li><li>Enthusiastic: Interested in talent management, entertainment, music, media or film.</li><li>Positive, solution-oriented attitude: Believes there’s a solution to any problem, and proceeds to find the solution.</li><li>Meritocratic: Believes that the best idea wins, regardless of who proposed it.</li><li>Demonstrates ability to maintain confidential and proprietary information.</li><li>Process-driven: Creates effective &amp; efficient workflow processes for all routine or repeatable tasks.</li><li>Emotionally intelligent: Ability to effectively communicate, influence and resolve conflict in a positive manner.</li><li>Strong logic ability: Ability to observe situations, reactions, feedback and take rational conclusions based on logical analysis.</li></ol><p><br></p><p><strong>Learning objectives:</strong></p><ol><li>How to develop workflow systems, and strengthen use a variety of web tools to operate and streamline PR and social media</li><li>Strengthen expertise in promoting talents and brands in a culturally sensitive market</li><li>Enhance collaboration and project management abilities in a fast-paced environment</li><li>How to deliver expectation-exceeding PR &amp; social media management</li><li>How to work closely with GCC-based talents</li></ol><p><br></p><p><strong>Perks:</strong></p><ol><li>Working mainly remotely alongside a passionate, driven and effectively skilled team across music strategy</li><li>Being a key driving force, and handling major responsibilities, within a growing record label in the GCC music industry</li><li>Working on a relatively flexible schedule, with working hours focused around results and deliverables as opposed to clocking in and out at arbitrary times</li></ol><p><br></p><p><br></p><p><strong>Compensation:</strong>&nbsp;To be discussed based on level of experience.</p>