SaaS Marketing Generalist

Job Description

<p>At <strong>Rasayel</strong> (https://www.rasayel.io), we are building the next-generation platform for businesses to grow over WhatsApp. We started small with a stellar group of designers, engineers, and product folks. We dream big, and we closed our seed round last year with ambitious investors who have previously backed companies like Stripe, Snapchat, Airtable, Skillshare, Uber, and more.</p><p><br></p><p>We want to tackle our next set of challenges in the years to come, and this is where YOU come in. You’ll work with a lovely group of people who were ex-Intercom, Instabug, and others. We’re open, inclusive, and forward thinking.</p><p><br></p><p>We’re all about good, ambitious, and meaningful work.</p><p><br></p><p><strong>About the role,</strong></p><p>You’ll be a crucial part of our growth journey, helping us drive brand awareness, generate leads, build an audience, and engage customers. If you’re passionate about SaaS marketing and love being involved in various aspects of the field, we want to hear from you!</p><p><br></p><p>You’ll be part of an existing marketing team, and you’ll find yourself working closely with customer success, sales, product, and engineering.</p><p><br></p><p>We’re a small, distributed team, with team members in Ireland, Canada, Egypt, Portugal, Spain, and Turkey. We’d like to work with someone who is self-driven, hungry, genuine, and thinks from first principles (https://fs.blog/first-principles/); someone who’s not afraid to wear many hats and can adapt to the changes that come with an early stage startup like ours. </p><p><br></p><p>We work remotely, so this is a <strong>100% remote role.</strong> You can work from anywhere, ideally with a few hours of overlap with GMT-6 and GMT+0.</p><p><br></p><p><strong>Your mission,</strong></p><ul><li>Work with our marketing team to develop and implement marketing strategies and campaigns that put us on the map.</li><li>Get creative as you execute and own marketing projects/campaigns across a range of channels.</li><li>Be the voice of our brand on social media, crafting engaging content and connecting with our audience.</li><li>Dive into data analysis to measure our marketing performance and uncover insights that can boost our campaigns.</li><li>Join forces with our content specialist to create compelling content that catches the attention of and helps our target audience.</li><li>Keep your finger on the pulse of marketing trends and technologies, always striving for innovation and effectiveness.</li><li>Bring your enthusiasm and ideas to the table. You are an active contributor, not a passive follower.</li></ul><p><br></p><p><strong>About you,</strong></p><ul><li>You have strong writing and communication skills, and are fluent in <strong>English and Arabic.</strong></li><li>You are proactive and love to take ownership of problems. You are scrappy and can work without constant guidance. You are self-motivated and analytical.</li><li>You’re open to receiving and giving honest feedback.</li><li>You love working in a small team and have direct ownership of your work.</li><li>You’ve worked at a SaaS B2B startup or a software company in the past.</li><li>You have proven experience in marketing, with a broad skill set and an insatiable hunger to learn. You’re familiar with various marketing channels, including blogs, SEO, social media, email/WhatsApp/SMS, and offline.</li><li>You have knowledge of marketing automation tools, CRM systems, and analytics platforms.</li><li>You are self-motivated, detail-oriented, and analytical.</li><li>You have remote work experience, and understand the challenges that come with it.</li><li>Experience with paid advertising, event marketing, or partnerships is a plus.</li><li>You’re kind, fun, and friendly :)</li></ul><p><br></p><p>We value individuals who have an entrepreneurial drive. Due to our small size and being an early stage startup, you have the opportunity to have massive impact. If you believe this role is for you, please apply. A short, personal introduction or cover letter would be most appreciated.</p><p><br></p><p><strong>About pay &amp; benefits,</strong></p><ul><li>Competitive&nbsp;<strong>salary</strong> and meaningful&nbsp;<strong>equity</strong></li><li><strong>100% remote,</strong> friendly environment with big expectations.</li><li>Reimbursement of internet &amp; fitness subscription.</li><li>A new laptop and the equipment that you will need.</li><li>Health insurance in your country of residence, or salary compensation for it.</li><li>We don’t have middle managers. We’ll do our best as a team to help you succeed.</li></ul><p>No recruitment agencies, please. Only direct applications.</p>