Senior Marketing Specialist

Job Description

<p><span>We are looking to hire a&nbsp;</span><strong>Senior Marketing Specialist</strong><span>&nbsp;for our client, one of the leading medical devices and diagnostics provider in the UAE, for both human and animal health.</span></p><p><span>&nbsp;</span></p><p><span>The Senior Marketing Specialist would be required to assist the organization in the overall marketing efforts and fuel the business growth. The role will be an integral part of the development and execution of marketing plans from brand awareness to product promotion.</span></p><p><span>&nbsp;</span></p><p><strong><u>Key Responsibilities would be as below:</u></strong></p><ul><li><span>Developing marketing strategies for new products</span></li><li><span>Evaluating and optimizing pricing strategies</span></li><li><span>Analyzing market trends and preparing forecasts</span></li><li><span>Increasing brand awareness and market share</span></li><li><span>Responsible for planning product launches and events</span></li><li><span>Coordinating marketing strategies with the sales, financial, public relations, and production departments</span></li><li><span>Overseeing branding, advertising, and promotional campaigns</span></li><li><span>Preparing and presenting reports to senior management</span></li><li><span>Keeping informed of marketing strategies and trends</span></li><li><span>Plan and oversee the implementation of marketing plans, projects, materials, and initiatives</span></li><li><span>Provide guidelines to external teams for website updates, creatives, design activities and other marketing tasks as required</span></li><li><span>Undertake individual tasks of a marketing plan as assigned</span></li><li><span>Perform other duties as assigned</span></li></ul><p><span>&nbsp;</span></p><p><strong><u>Role Requirements:</u></strong></p><ul><li><span>Proven experience of 5+ years as marketing specialist</span></li><li><span>Thorough understanding of marketing elements and market research methods</span></li><li><span>Solid computer skills, including MS Office, marketing software, CRM and applications</span></li><li><span>Well-organized and detail oriented</span></li><li><span>Mentoring and leadership skills</span></li><li><span>Exceptional communication and writing skills</span></li><li><span>Commercial awareness partnered with a creative mind</span></li><li><span>Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field</span></li></ul>