Marketing Manager
Job Description
<strong>About</strong><p><br></p>Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.<p><br></p>Where this role fits in our mission<p><br></p>With our growth in KSA, we’re looking for a star player to join our marketing team to build, maintain, lead our growth efforts and localize the Calo brand experience through online and offline marketing channels, helping us stay fresh and competitive.<p><br></p>What you’ll be working on<p><br></p><ul><li>Develop strategies and tactics to drive traffic to our front door</li><li>Deploy successful marketing campaigns and own their implementation from ideation to execution</li><li>Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, influencers partnerships etc.)</li><li>Produce valuable and engaging content for our social media that attracts and converts our target groups</li><li>Build strategic relationships and partner with key industry players, agencies and vendors</li><li>Measure and report on the performance of marketing campaigns, gain insight, and assess against goals</li><li>Analyze consumer behavior and adjust email and advertising campaigns accordingly</li><li>Conduct market research to find answers about consumer requirements, habits, and trends</li><li>Liaise with social media influencers to execute promotional campaigns</li><li>Collaborate with the customer experience team and other departments to build brand awareness and marketing efforts</li><li>Help build the team and be the first point of contact in terms of marketing in KSA </li><li>Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, banners etc.)</li><li>Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies </li></ul><p><br></p>Ideal candidate<p><br></p><ul><li>Strong knowledge of the Saudi and GCC market</li><li>Proven experience as a marketing manager or similar role</li><li>Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate</li><li>Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods</li><li>Demonstrable experience in marketing data analytics and tools</li><li>Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords etc.)</li><li>Well-organized and detail-oriented</li><li>Exceptional communication and writing skills</li><li>Commercial awareness partnered with a creative mind</li><li>BSc/BA in marketing, communications, or equivalent</li></ul><p><br></p>Powered by JazzHR<p><br></p>7gBcmEgLWM
