Senior Media Buyer
Job Description
<p>The Facebook Ads Specialist (Media Buyer) will be responsible for managing company Facebook ad campaigns and testing through the Facebook ads manager. This role is involved in the entire campaign cycle from start to reporting. This includes creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining targeted KPIs.</p><p><strong>Responsibilities</strong></p><ul><li>Set-up, manage, analyze and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.</li><li>Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.</li><li>Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.</li><li>Day-to-day tracking and analysis on the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.</li><li>Troubleshoot blockers to scale ad spend.</li><li>Stay up-to-date on our offers, paid social media best practices and our competitive landscape.</li><li>Participate in innovation and improvement of team systems and advertiser campaign and launch flows.</li><li>Setup: Events, Audiences and APIs as needed.</li><li>Post-campaign reporting.</li></ul><strong>Minimum Qualifications</strong><ul><li>Experience in making campaigns for eCommerce brands or companies</li><li>Ability to analyze data and provide action plans based on conclusions</li><li>Openness and ability to learn new concepts and systems quickly</li><li>Proficient at managing multiple projects and able to organize, prioritize and structure workload</li><li>Strong interpersonal, verbal and written skills</li><li>Strong team player, yet able to thrive on your own</li><li>Passion for the digital media space in health and wellness, personal development, and everything in between preferred</li><li>3-4 minimum years of Facebook Ads campaign management experience, with the ability to show demonstrated results.</li><li>Proficiency in spreadsheets (Microsoft Excel and Google Docs)</li><li>Hardworking with accuracy and attention to detail</li><li>Familiarity with any CRM software is a plus</li><li>Fluent in Arabic and English</li></ul>
