Senior Manager – Marketing and Communications
Job Description
<strong>Overview</strong><p><br></p><strong> Position </strong><p><br></p><strong> Snr. Manager – Marketing and Communications </strong><p><br></p><strong> Job Code </strong><p><br></p><strong> Reports to </strong><p><br></p><strong> Regions and Sectors Marketing Director </strong><p><br></p><strong> Direct Reports </strong><p><br></p><strong> none </strong><p><br></p><strong> Division/Section </strong><p><br></p><strong> CoS Office </strong><p><br></p><strong> Department </strong><p><br></p><strong> Marketing & Communication </strong><p><br></p><strong> Sector </strong><p><br></p><strong> Government Services </strong><p><br></p><strong> Job Family </strong><p><br></p><strong> Role Purpose </strong><p><br></p>The role is to lead the development of NEOM Government Sevices’ Marketing & Communications strategy and initiatives, own and manage brand development of NEOM Government Services portfolio of departments and agencies, and work with Government Services partner and key stakeholders to build an overarching strategy and roadmap of Government Services Launch as well as communication plan. In addition, developing the function key strategies, operating model and implementation plans working closely with the director of regions and sectors marketing.<p><br></p>It is a crucial function to support the Government Services’ positioning in relation to NEOM Company. International and local governments as well as major corporates will be invested in understanding the significance of NEOM<p><br></p>Government Services<p><br></p><strong>Key Accountabilities & Activities</strong><p><br></p>Planning, Strategy & execution<p><br></p><ul><li> Lead the design and implementation of NEOM Government Services marketing and communications objectives and goals by developing innovative content and initiatives that align with the overall business strategy. </li><li> Contribute to the development of the marketing and communications function’s strategy, operating model, and service delivery model, ensuring they support NEOM’s overall objectives and goals.</li><li> Work closely with key stakeholders to ensure the effective activation of the Government Services MARCOM plan, driving readiness towards the launch of NEOM Government Services .</li><li> Develop, implement, and update operational plans, overseeing their implementation to ensure they support the realization of NEOM’s envisioned future.</li><li> Collaborate with relevant NEOM staff, stakeholders, and leaders to identify the projects and initiatives needed to achieve NEOM Government Services’ strategic communications vision.</li><li> Liaise with marketing and communications team members across various sectors for campaign planning and execution, ensuring alignment with NEOM’s brand and communication strategy.</li><li> Provide input to the director of regions and sectors marketing to build the necessary capabilities and capacity of the marketing and communications function to manage NEOM Government Services effectively in both the interim and end stages.</li><li> Work with Government Services marketing manager under regions and sectors marketing team in developing content for the Government Services’ digital and offline channels.</li></ul><p><br></p>Key roles<p><br></p><ul><li> Develop, lead and implement comprehensive communication strategies to align with NEOM’s Government Services strategic communication & Marketing goals </li><li> Plan and manage the design, content, and production of communication & marketing materials and events working closely with the relevant functions of the Central Marketing team. </li><li> Understanding of marketing and communications through cross-function collaboration </li><li> Supervise communication & marketing projects to guarantee all content is publication-ready </li><li> Respond to communication-related issues in a timely manner </li><li> Plan, edit and write content for a variety of internal and external communications mediums </li><li> Ensure corporate communications messages are consistent across all mediums and for different departments of the organization </li><li> Storyboard or translate ideas to deliver effective briefs to the internal creative team and external partners. </li><li> Be the interface to Government Services department, collect requirements and manage the delivery of the programs. </li></ul><p><br></p>Disclaimer: This job description is not an exhaustive list of accountabilities and activities. The job holder may be required Page 1 of 2 to perform additional job-related tasks and duties as assigned.<p><br></p><strong>Qualifications</strong><p><br></p><strong> BACKGROUND, SKILLS & QUALIFICATIONS </strong><p><br></p><ul><li> Bachelor’s degree in Communications, Marketing, Public Relations, or a related field</li><li> Minimum of 8 years of experience in managing corporate communications and marketing, with a blend of public and private sector experience</li><li> Strong experience in developing and managing public sector marketing and communications programs, preferably in the Middle East region</li><li> Excellent written and verbal communication skills in English (Arabic proficiency is highly desirable)</li><li> Demonstrated experience in developing a 360-degree marketing and communications strategy, including detailed implementation plans</li><li> Proven track record in agency management and internal stakeholder engagement</li><li> Good understanding of new media/digital marketing and public relations</li><li> Experience working in Saudi Arabia or the Middle East</li><li> Ability to adapt quickly to fast-paced and dynamic environments</li></ul><p><br></p><strong> COMMUNICATION – MAIN STAKEHOLDERS </strong><p><br></p><strong> Internal </strong><p><br></p><strong> External </strong><p><br></p><ul><li> Chief Of Staff </li><li> Communications Managers </li><li> Sector Communications Managers </li><li> Regions and Sectors Marketing Director </li><li> Government Services Marketing Manager </li><li> Sector Heads </li><li> Leadership and senior stakeholders </li><li> Agency partners</li></ul>
