Digital Marketing Specialist

Job Description

<p>To translate brand/corporate strategy into online communication strategy to reach the target audience by identifying and optimizing strategic growth levers across all digital marketing efforts including direct/indirect response advertising across social, display, mobile and company channels for maximum efficiency and effectiveness.<br><br></p><p> <br><br></p><p>     <strong>Digital Communication<br><br></strong></p><p><br>- Implements relative content in corporate/brand strategies across different platforms (on-page, off page) to ensure consistency.<br>- Manages paid media accounts on Google Ad Words, Facebook, etc. to make sure efficiency in usage.<br>- Manages SEO programs for the whole portfolio of brands to drive traffic.<br>- Builds robust content strategy with focus on inbound link generation to win vs. competition.<br>- Provides social media services to suppliers when needs be.<br><br></p><p><br>    <strong>Project Management &amp; Campaign Planning<br><br></strong></p><p><br>- Builds, optimizes, and scales effective campaigns for all digital marketing channels to ensure consistent communication with offline campaigns.<br>- Identifies opportunities for expanding reach to drive incremental consumer growth.<br>- Collaborates with agencies and marketing team members on execution and tracking of various campaigns and projects to ensure proper synchronization.<br>      <strong>       <br><br></strong></p><p><strong>    Budget &amp; Reporting<br><br></strong></p><p><br>- Builds and manages yearly digital marketing budget to plan and track spending.<br>- Measures and reports performance of all digital marketing campaigns, including Social Media, Websites and ongoing special projects to deliver goals &amp; objectives.<br>- Evaluates end-to-end consumer experience across multiple channels and consumer touch points to record successes &amp; future enhancements.<br>- Submits a weekly status report for all jobs on hand to track progress on tasks assigned.<br>             <br><br></p><p>    <strong>Research &amp; Growth<br><br></strong></p><p><br>- Identifies &amp; evaluates digital marketing trends and potential new channels and strategies to drive Transmed’s innovation.<br><br></p><p> <br><br></p><p>    <strong>Transmed Purpose<br></strong>- Acts as a role model by living the Transmed Purpose on daily basis.<br><br></p><p> <br><br></p><p><strong>Academic Education &amp; Professional Certifications<br><br></strong></p><ul><li> BA in Business Administration or Marketing</li><li>Digital Marketing Certificate is a plus</li></ul><p><strong>Operational &amp; Managerial Experience<br><br></strong></p><ul><li> 3 – 5 years of interactive marketing / social media / digital Marketing related experience</li></ul>