Senior Digital Marketing Specialist

Job Description

<p><strong>Position Summary:</strong></p><p><br></p><p>This position will report to the Vice President of Marketing. Top-level duties include search engine optimization for blulogix.com, social media organic/paid, email marketing, lead generation, paid media, webinar execution, and account-based marketing support. This role works cross-functionally with Sales and Marketing.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><p>Drive organic search for blulogix.com, implementing enhancements and improvements to our online strategy.</p><p>Manage the execution and deployment of marketing campaigns across platforms, including email, social media, advertising, events, website/SEO, and account-based marketing.</p><p>Report on campaign performance, effectiveness, and impact. Managing a KPI dashboard (weekly) for campaign results</p><p>Work across Marketing to ensure approved messaging is deployed in the market.</p><p>Assist in making sequences, workflows, automation, and drip campaigns for email marketing in the CRM and other platforms.</p><p>Assist with paid media campaigns: Reporting, compliance, creative, copy</p><p>Working with the Marketing team on campaign expansions, thought leadership, and engagement for events.</p><p><br></p><p><strong>Skills and Qualifications:</strong></p><p><br></p><p>Bachelor’s degree preferred: Marketing, Advertising, IT, or similar</p><p>Digital Marketing experience 5+ years</p><p>Experience with HubSpot, Salesforce, Zoominfo, Rollworks, or similar preferred</p><p>The flexibility of hours – North American EST hours preferred</p><p>Technology proficiency desired:</p><p>Social Media Advertising platforms</p><p>Adobe Express, Canva, or other</p><p>WordPress, SEM Rush,</p><p>Google Analytics, Adwords</p><p>Buffer, Hootsuite, or other social media management platform</p><p>Other email platforms, including Constant Contact, SendInBlue, MailChimp</p><p>Belief in relationship building and working as part of a team to achieve goals/results</p><p>Organized, responsible, and flexible in a fast-paced growth environment</p><p><br></p><p><strong>WORK SCHEDULE:</strong></p><p><br></p><p>40 hours weekly with flexible hours depending on business needs, US EST</p><p>Must be available to work occasional evenings, weekends, and holidays</p><p>Job Type: Full-time</p><p><br></p>