Social Media Specialist
Job Description
<p>We are looking for a Senior social media specialist to join our team. You will be responsible for planning, implementing, and monitoring the company’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales</p><p> </p><p>Responsibilities:</p><p><br></p><ul><li>Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification</li><li>Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand</li><li>Collaborate with sales and marketing teams to develop social media campaigns</li><li>Stay up to date with the latest social media best practices and technologies</li><li>Set up and optimize company pages within each platform to increase the visibility of the company’s social content</li><li>Moderate user-generated content in line with the moderation policy</li><li>Collaborate with sales, web design, web development, digital marketing, and customer relations teams</li><li>Create editorial calendars and syndication schedules</li><li>Delegate tasks and set deadlines</li><li>Oversee day-to-day operation</li><li>Monitor team performance and report on metrics</li><li>Measure the success of every social media campaign</li><li>Stay up to date with the latest social media best practices and technologies</li><li>Use social media marketing tools</li><li>Work with copywriters and designers to ensure content is informative and appealing</li><li>Optimize content to increase traffic </li></ul><p><br></p><p>Requirements:</p><p> </p><ul><li>Social Media Strategist using social media for brand awareness and impressions</li><li>Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices</li><li>Understanding of SEO and web traffic metrics</li><li>Experience with doing audience and buyer persona research</li><li>Good understanding of social media KPIs</li><li>Familiarity with web design</li><li>Excellent multi-tasking skills</li><li>Critical thinking and problem-solving skills</li><li>Good time-management skills</li><li>Great interpersonal and communication skills</li></ul><p></p>
