Social Media Marketing Executive

Job Description

<p><strong>ROLE: SOCIAL MEDIA MARKETING EXECUTIVE (Arabic Speaker)</strong></p><p><strong>COMPANY: THE FRIDGE ENTERTAINMENT</strong></p><p><br></p><p>We have an exciting opportunity for a fulltime Arabic speaking Social Media Marketing Executive to join our growing team at The Fridge Entertainment KSA to oversee our social media accounts. It is a role that requires an enthusiastic and creative individual with their finger on the pulse of the latest trends in social media. The full-time role will be based in our office in Riyadh, but with the first 4-6 months working from our Dubai office.</p><p><br></p><p>The Social Media Marketing Executive reports to the Marketing Director and will work closely with The Fridge marketing and project management teams.</p><p>&nbsp;</p><p><strong>Responsibilities include:</strong></p><ul><li>Devise creative campaigns and develop content for The Fridge’s Saudi social media accounts&nbsp;</li><li>Develop tactical social, content and influencer strategies</li><li>Manage content calendars, social copywriting and content posting</li><li>Optimise content by identifying what drives the most growth</li><li>Deliver new and exciting ways and topics to engage audiences and clients via social media channels to drive awareness, conversation, and affinity to our brand</li><li>Understand target audiences and how to engage with different audiences across different channels (e.g: TikTok x Instagram)</li><li>Be responsible for the community management – monitoring and replying to comments and engaging with followers with the “brand’s voice”</li><li>Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information</li><li>Developing meaningful ongoing relationships and engage with creators &amp; influencers</li><li>Develop and oversee competitions and campaigns to draw attention to the brand</li><li>Committed and inspired to nurturing and supporting the grassroot performing arts scene in KSA</li><li>Work with the internal Fridge teams to ensure the social media coverage for each project is planned in advance and filtered throughout all aspects of the event from concept through to onsite delivery&nbsp;</li></ul><p>&nbsp;</p><p><strong>A successful applicant for the Social Media Executive:</strong></p><ul><li>Fluency in spoken and written Arabic and English is a must</li><li>Experience as a social media specialist or similar role</li><li>Passionate and knowledgeable about music and the performing arts</li><li>Is up to date with all the latest social media trends</li><li>Excellent writing, editing (photo/video/text) and communication skills</li><li>Excellent knowledge of Snap Chat, Facebook, YouTube, Twitter, LinkedIn, TikTok, Instagram, Google+ and other social media best practices</li><li>Demonstrable social networking experience and social analytics tools knowledge</li><li>Good understanding of social media KPIs</li><li>Ability to juggle several accounts and content at the same time and keep a cool head under pressure</li><li>Has a great energy, a sense of humor and a curious mind</li><li>Experience in music or entertainment industry is preferred</li></ul><p>&nbsp;</p><p>Duration: Full-time based in Riyadh (first 4-6 months in Dubai)</p><p>Experience: Minimum 3 years&nbsp;</p><p>Salary: Dependent on experience</p><p>KSA Driving License and own car preferrable</p><p>Visa provided or own freelance visa/permit or visa with ability to work (NOC)</p><p>&nbsp;</p><p>To apply for consideration, please submit your interest via the form below&nbsp;and highlight how this position fits with your interests, experiences, or future goals in your response.</p><p>Application deadline: Thursday, 18th May 2023</p>