Brand Experience Manager

Job Description

<strong>Overview</strong><p><br></p><strong>Position</strong><p><br></p>NEOM Brand Experience Manager<p><br></p><strong>Job Code</strong><p><br></p><strong>Reports to</strong><p><br></p>Event and Partnership Director<p><br></p><strong>Direct Reports</strong><p><br></p>1<p><br></p><strong>Division/Section</strong><p><br></p>Event and Partnership<p><br></p><strong>Department</strong><p><br></p>Marketing<p><br></p><strong>Sector</strong><p><br></p>Central Marketing<p><br></p><strong>Job Family</strong><p><br></p><strong>Role purpose</strong><p><br></p>The NEOM Brand Experience Manager will be responsible for overall design and development of the NEOM Brand Experience Program. Developing a clear understanding of NEOM target audience behaviour and create digital and physical UI/UX design to engage them. A passionate advocate of live experience design, understanding and crafting the experience journey An understanding of the experience journey from pre, during and post activations<p><br></p>Working alongside the Events Team and reporting to the Events and Partnerships Director, The Brand Experience Manager will bring to life the digital and physical experience tools that drive awareness and understanding for the NEOM Brand.<p><br></p><strong>Accountabilities</strong><p><br></p><strong>KEY ACCOUNTABILITIES &amp; ACTIVITIES</strong><p><br></p><strong>STRATEGIC </strong><p><br></p><ul><li>In conjunction with the Event and Partnerships Director, develop the NEOM Brand Experience Plan, fabricating long-term strategies to develop strong brand affinity</li><li>Apply critical thinking to understand key objectives and develop a clear set of KPIs that set a road map for success.</li><li>Evaluate and improve current strategies to ensure they are effective in reaching their intended deliverables.</li><li>Strategic influence on cross organizational roadmaps and investment priorities.</li><li>Plan and manager large-scale projects; identifying activities that need to be carried out, plus the efforts needed to complete them, in a completely structured way for large-scale and complex projects with multiple work-streams and requiring alignment with other units within Central Marketing.</li></ul><p><br></p><strong>OPERATIONAL </strong><p><br></p><ul><li>Conduct market research to determine market trends, technologies and audience needs to facilitate increased brand engagement</li><li>Design sophisticated and highly curated experiences for target audience segments that leverage cutting-edge technology</li><li>Establish and optimize processes to monitor all activations and day-to-day operations, ensuring that the concept is consistently and correctly implemented.</li><li>Continuously review audience feedback and operational insights. Providing clear and actionable analysis and insights that can be shared with marketing leads to drive business objectives.</li><li>Ensure coherent data capture strategy and CRM programme in collaboration with NOEM Digital Team.</li><li>In conjunction with the events team, ensure all production is executed as per the agreed production plan and complies to all RAMS.</li><li>Provide guidance and on the job training for junior colleagues and conduct knowledge sharing to facilitate achievement of team objectives and completion of tasks.</li></ul><p><br></p><strong>FINANCIAL </strong><p><br></p><ul><li>Assume full responsibility for all required procurement processes</li><li>Assume full responsibility for financial forecasting and budget control</li></ul><p><br></p><strong>Background, Skills &amp; Qualifications</strong><p><br></p><strong>Knowledge, Skills and Experience</strong><p><br></p><ul><li>Minimum of 6 years of work experience in Marketing Events or Experiential Marketing</li><li>Excellent understanding/ experience of designing and executing Marketing Events and/or Experiential Activations</li><li>Understanding of consumer behaviour and physical UI/UX design</li><li>Strong organizational, time-management and project management skills</li><li>Strong analytical skills and creative mindset</li><li>Strong collaborative skills</li><li>Excellent English verbal and written skills</li></ul><p><br></p><strong>Qualifications</strong><p><br></p><ul><li>Bachelor’s Degree</li></ul><p><br></p><strong>COMMUNICATION – MAIN STAKEHOLDERS</strong><p><br></p><strong>Internal</strong><p><br></p><strong>External</strong><p><br></p><ul><li>Region and Sector Marketing Head</li><li>Region and Sector Business teams</li><li>Corporate Marketing Functional Heads</li><li>Agency Partners / Consultants</li><li>Audience / Guests at Experience Center</li></ul>