Product Marketing Executive

Job Description

Dsquares specializes in offering loyalty programs that bring our clients closer to their consumers. Through our different range of solutions, we deliver an end-to-end experience, managing and executing all technical, operational, and commercial aspects of our customers’ loyalty programs. From full loyalty programs, couponing solutions to interactive directory services, coupled with an extensive network of merchants, Dsquares serves some of the most loved brands in the region.<p><br></p><strong>Our People is our Brand – Developing seamless loyalty solutions is only possible when we’ve got a great team on our side. Our culture is open and empowering. If you are passionate and driven, you will fit right in. </strong><p><br></p><strong>About </strong><strong>The Role:</strong><p><br></p>As a Product Marketing Executive you’ll be responsible for assisting in the development and execution of marketing strategies to promote and drive the success of Dsquares products. You will work closely with product management team, commercial teams, and marketing teams to ensure that our products are positioned effectively in the various markets served by Dsquares and that marketing efforts align with overall business objectives. You’ll also be involved in various aspects of product marketing including market research, competitive analysis, content creation, marketing and campaign product strategy.<p><br></p><strong>Key Duties &amp; Responsibilities:</strong><p><br></p><ul><li>Assist in the development and execution of product marketing strategies.</li><li>Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product positioning.</li><li>Assist in the creation of marketing collateral such as product brochures, presentations, website content, and other marketing content as needed.</li><li>Assist in planning and execution of product marketing campaigns including email and social media campaigns.</li><li>Support the coordination and execution of product launches and promotional activities.</li><li>Stay up to date with industry trends, competitive landscape, and customer needs to inform product marketing strategies and initiatives.</li></ul>