Social Media Marketing Intern

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<p>Apex Digital is a crypto focused Investment VC, helping cutting-edge blockchain startups accelerate their growth. We are recruiting Social Media Marketing Intern for our project Search for Animera.</p><p><br></p><p>Project: Search For Animera</p><p>Vertical: Web 3 gaming</p><p><br></p><p>Brand presence: www.animera.world, www.twitter.com/animeragame (14.6K followers), www.discord.gg/animeragame (10.5K members), www.instagram.com/animeragame (1.5K followers), www.youtube.com/@animeragame (645 subscribers) </p><p><br></p><p>Game Summary:</p><p>Search for Animera is a AAA sci-fi action adventure game being built on Unreal Engine 5. </p><p> </p><p>Game Lore </p><p>The year is 2230. The omnipresent AI and ruler of the free world, GAIA, leads its quasi-human army to a resource-rich galaxy called Nubera, to conquer and build a new seat of power for its limitless domain. </p><p> </p><p>Gameplay</p><p>Choose your objectives ranging from space deathmatches, team domination or arena battles in-space or on-terrain in a bid to outlast your opponents or decide to go on co-op missions to find out what lies ahead.</p><p><br></p><p>Day-to-day responsibilities:</p><p><br></p><p>You would be responsible for shaping, executing, measuring and growing Animera’s social presence across various social media platforms, such as Twitter, Discord, Instagram, LinkedIn, YouTube, and others. Priority channels are Twitter and Discord. </p><p><br></p><p>It includes the following responsibilities:</p><p><br></p><ul><li>Build content calendars and have content ready – 1 week in advance</li><li>Brief creative team to design banners and videos in line with the content calendar. Directly manage creatives by sharing feedback from team and ensuring quality is top notch. Briefing templates to include visual references to help with executions.</li><li>Actively use MidJourney AI based visual generator to build references/content</li><li>Write social post captions while maintaining brand tone of voice [for web3/gaming]</li><li>Research on best/trending hashtags</li><li>Build and report social channel performance on a weekly basis – including insights on what worked vs what didn’t. Recommendations to include pointers on what to Start / Stop / Continue</li><li>Schedule posts as per content calendar</li><li>Actively community manage accounts</li><li>Find organic opportunities for the brand to participate in industry related threads, thereby increasing organic mentions about the brand</li><li>Manage Discord moderators by guiding them on brand guidelines, opportunities to engage members and retain members</li><li>Write blog posts that will eventually go out on blog.animera.world along with emailers</li><li>Send emailers to mailing list and find ways to improve templates so as to increase open rates, click through rates.</li></ul><p><br></p><p>Research / Strategic Work:</p><ul><li>Research competitors, other projects in the space to define trends/ best practices in social and actively share recommendations on how to improve</li><li>Develop and implement a social media strategy that aligns with the company’s goals, campaign objectives and project phases.</li><li>Co-ordinating with influencers to manage social campaigns </li></ul><p><br></p><p>How will success be judged?</p><ul><li>Organic growth in followers, content impressions, total engagements and engagement rate</li><li>Quality of ideas brought forward by having a ‘continuous improvement’ mindset</li><li>Managing idea executions by actively leading projects to ensure all teams in the task/project deliver task as per timelines. Exceptional project management skills will be required.</li><li>Attention to detail and quality – based on competitive data, research, trends to ensure Animera brand presence stands out</li></ul><p><br></p><p>What to expect? </p><p>Fast paced startup environment, especially in a web3 context where things move REALLY fast</p><p><br></p><p>Programs you’ll use frequently</p><p>Google Sheets, Google Docs, Looker Studio (Google Data Studio for reporting), Email Octopus, Twitter Analytics, Discord Analytics, Strapi (Website CMS), LinkTree, Typeform, Google Forms, Airtable </p><p><br></p><p>Ideal Candidate </p><ul><li>Is a frequent gamer and knows what’s happening in the gaming space</li><li>Has prior experience with social media marketing core functions</li><li>Experience in social media marketing</li></ul><p><br></p>