Performance Marketing Executive
Job Description
<p>If you have a passion for performance marketing and are looking for an opportunity to take your career to the next level, we encourage you to aply for this exciting role. The ideal candidate must have experience in paid search, paid social and programmatic display and video advertising with a strong focus on programmatic advertising.</p><p><strong>Responsibilities:</strong></p><ul><li>Create, implement and optimize performance marketing campaigns across various platforms, including, but not limited to Google Ads, Meta Ads and programmatic advertising platforms</li><li>Analyze campaign performance data and identify trends and insights to improve ROI</li><li>Develop and execute strategies to improve campaign performance</li><li>Collaborate with cross functional teams to ensure campaign alignment with overall business objectives</li><li>Develop and maintain performance reports using Excel or data studio reporting tools</li><li>Manage budgets and bids to achieve optimal results</li><li>Stay up to date with the latest trends and changes in the performance marketing landscape</li><li>Continuously test and learn to improve campaign performance and efficiency</li></ul><p><strong>Qualifications:</strong></p><ul><li>Minimum of 1 year experience in performance marketing with a strong focus on programmatic advertising</li><li>Experince with data studio reporting and exposure to e-commerce platforms</li><li>Proficiency in Excel with experience building and updating reports</li><li>Proficiency in PowerPoint with experience in updating PCAs etc.</li><li>Excellent analytical skills with attention to detail</li><li>Strong communication skills with the ability to work effectively in a team environment</li></ul><p><strong>Desirable Qualifications:</strong></p><ul><li>Experience with Amazon Advertising and other e-commerce advertising platforms</li><li>Experience with coding or scripting to drive performance or automation</li><li>Knowledge of SQL or other data querying languages</li><li>Experience with analytics tools like Google Analytics or Adobe Analytics</li><li>Experience with A/B testing or multivariate testing</li><li>Bachelor’s degree in marketing, business or a related field</li></ul>
