Digital Marketing Specialist
Job Description
<p><strong>About Pleny</strong></p><p><br></p><p>Pleny is the ultimate social network for foodies. By tapping into the power of food to bring people together, Pleny has created a space for people to discover, engage, and connect with each other on a deeper level! We noticed a gap in the food market and we couldn’t help but fill it. </p><p>With a one-stop-shop for all things food related from connecting with foodies and food bloggers, discovering new dishes and restaurants, to easy ordering system and personalized food experience.</p><p>That’s why Pleny isn’t just a food app – it’s a community where food enthusiasts can come together and share their love in the most entertaining way. We’re Pleny and we’re here to revolutionize the food industry with a social and powerful impact.</p><p><br></p><p><strong>Job Summary</strong></p><p><br></p><p>We are seeking a highly motivated Digital Marketing Executive to join our growing tech startup. The ideal candidate will be responsible for developing and implementing digital marketing strategies, managing social media channels, creating engaging content, and generating brand awareness.</p><p><br></p><p>This position requires a dynamic individual who is passionate about digital marketing, with a proven track record of delivering results in a fast-paced environment.</p><p><br></p><p>If you are passionate about digital marketing and creating engaging content, and have a desire to work in a dynamic startup environment, we encourage you to apply.</p><p><br></p><p><strong>Job Responsibilities</strong></p><p><br></p><ul><li>Develop and execute digital marketing strategies that align with the company’s goals and objectives.</li><li>Identify target audiences, creating customer personas, and creating campaigns to drive traffic, engagement, and leads.</li><li>Develop, implement, and track marketing programs such as email, social media, or digital campaigns.</li><li>Advertise and market the Pleny mobile applications to the market.</li><li>Create, manage and optimize Facebook and Instagram ad campaigns.</li><li>Develop effective ad strategies to drive conversions, user engagement and brand awareness.</li><li>Continuously monitor and optimize campaigns to improve performance and achieve desired KPIs such as CTR, CPA, ROAS.</li><li>Collaborate with design and content teams to create high-quality ad creatives that is optimized for Facebook and Instagram ad formats.</li><li>Manage social media channels including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.</li><li>Monitoring and responding to social media comments and messages.</li><li>Increase the visibility of our social content on different platforms.</li><li>Write engaging social media posts and share stories for social media on different social media platforms.</li><li>Write and publish high-quality content for blog posts, social media, videos, infographics, and other forms of digital media.</li><li>Conduct keyword research, optimize content for SEO, and create ad campaigns to drive traffic and generate leads.</li><li>Analyze data and performance metrics to evaluate the effectiveness of marketing campaigns and make data-driven decisions.</li><li>Utilize tools such as Google Analytics, SEMrush, and Moz to monitor and optimize campaigns.</li><li>Stay up-to-date with digital marketing trends, best practices, and new technologies.</li><li>Attend industry events, read industry publications, and participate in online communities to stay informed and engaged.</li></ul><p><br></p><p><strong>Job Qualifications</strong></p><p><br></p><ul><li>2+ years of experience in a similar role with a proven track record of high-quality deliverables <span>in digital marketing, content creation, and social media management</span></li><li>Bachelor’s degree in a relevant field.</li><li>Fluency in both Arabic and English languages, and ability to write and develop content in both.</li><li>A portfolio of applicable outputs, campaign results, and content.</li><li>Experience with Adobe Creative Suite, Canva, or other design software is a plus.</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics).</li><li>Ability to work collaboratively in a fast-paced startup environment.</li><li>Demonstrated excellence in writing, proofreading, and editing.</li><li>Familiarity with Facebook Ads Manager, Instagram Ads Manager, and other ad platforms and tools.</li><li>Excellent communication and collaboration skills, able to work effectively with cross-functional teams.</li><li>Experience in SEO, social media, email, development of blogs and forums.</li><li>Knowledge of SEO, SEM, PPC, email marketing, <span>SMS, WhatsApp,</span> and other digital marketing channels.</li></ul>
