Head of Marketing

Job Description

<strong>All about the role:<br><br></strong>At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in. The mission of the Marketing Head is to create simply outstanding experiences with activation of all touchpoints in the consumer journey.<br><br>In this role, you will drive the design, development and implementation of marketing strategies and programs, using consumer insights, business, and market intelligence, to drive a consumer centric approach to growing the brand and business in the market.<br><br>You will propose, develop, and implement marketing plans, and recommends initiatives and best practices to support the organization’s short- and long-term business objectives, while ensuring that our brand is represented according to principles and that guidelines are applied consistently throughout<br><br>In detail, you will:<br><br><strong><u>Overall strategy and planning:<br></u></strong><ul><li> Define local marketing strategy and plan, as part of cascade from BA strategy + follow up on execution in the market.</li><li> Lead and develop all strategic Marketing &amp; TM plans for Egypt portfolio to ensure the delivery of the local market Net Sales, Margin &amp; budget, and brand goals across all product lines, in conjunction with the centrally developed IMAP</li><li>Ensure Marketing &amp; Trade marketing Strategy is effectively managed and deployed across all segments, the full portfolio and across all trade channels. </li><li>Development and Execution of Marketing plan that ensure sales and gross margin targets are met for channels and product groups as defined in the annual budget </li><li> For global brands, Locally own the Brand Equity/BVP, positioning &amp; Segmentation, to ensure adherence with global guidelines and where relevant lead, develop and manage local differences in an effective and transparent way.</li><li>For local brands, Lead and own the development and deployment of all strategic brand management tools for Local brands ensuring a portfolio expression aligned with the global approach and tools.</li><li> Define and effectively manage the Marketing budget (Brand/Comms/Research/TM etc) and support over-arching budget management process for TMO and Ownership Solutions.</li><li> Lead the digital strategy and execution across all digital touch points (Social / Website) for effective deployment and transformation of the channel</li><li> Develop and lead the consumer communication and immersion of Egypt Service Center (19999) into the portfolio of brands and assets for the company with all consumers facing material and plans/analysis</li><li> Effectively manage strategic alliances, agencies and suppliers. Ensure effective communication and relationship to deliver on all objectives.</li><li> Lead all Consumer research Quantitative and Qualitative; from planning, budget and research execution including analysis and recommendations.</li><li> Effectively define and manage the Consumer Marketing Activities across all channels; including ATL/BTL/commercial PR &amp; product plans/Influencers/Digital/Activation.</li><li> Effectively manage the ongoing analysis, creation and production of all cross channel Trade Marketing and Sales material, including strategic development of our Zanussi/HomeZone channel and store design as a consumer tool.</li><li> Strong support to new product development, both through Industrial Engineering &amp; Design and Product Line with consumer insights / BVP translation and ideation.</li><li> Drive, develop and represent the Marketing and Commercial material &amp; deployment through CP checkpoints for all relevant product lines.</li><li> Set the strategic direction and scope for Procurement/Purchasing related to marketing and trade marketing to ensure a smooth and fit to purpose annual rooster of contracted suppliers.</li><li> Continually audit and analyze the company’s competitive position to highlight competitor activity and new opportunities for share growth for Electrolux group</li><li> Continually coach and develop the team on technical and soft skills through individual sessions and on the job training</li><li> Active member of the Egypt Management team</li><li> Participate in agency meetings. Ensuring that our investment is maximized, and our operating model is optimized</li><li> Synergize agencies in market, with particular focus on remuneration model and value for money<br><br></li></ul>Excellence in execution:<br><ul><li> Ensure that we optimize our activation and roll out of campaigns and other marketing activities to maximum impact</li><li> Follow up on execution by reporting to senior leadership on status, measurement and follow up</li><li> Ensure our brand value is maximized but delivering high quality marketing materials at all touchpoints<br><br></li></ul>Team Management:<br><ul><li> Manage the local marketing for excellence and development of employees according plans in Talent One</li><li> Ensure growth opportunities are provided and met where planned</li><li> Ensure annual reviews and development plans in Talent One<br><br></li></ul>Commercial triangle and collaborative leadership:<br><ul><li> Ensure commercial triangle meetings are scheduled and attended by functional leaders (collaboratively), driving the agenda and ensuring valuable output</li><li> Lead marketing initiatives based on findings in commercial triangle meetings, to adjust course of annual plans based on business need<br><br></li></ul>Planning and approval of consumer promotions:<br><ul><li> In collaboration with sales and product teams, ensure that there is an annual plan for consumer promotions that maximize ROI</li><li> Ensure brand-led sales driving philosophy is applied to every promotion</li><li> Own overall calendar of promotions and approval process (with finance) to ensure ROI/self funding is adhered to</li><li> Require and ensure that follow up of each promotion is done<br><br></li></ul>REPONSIBILITIES (% of time):<br><ul><li> (30%) Overall strategy and planning</li><li> (15%) Excellence in execution</li><li> (20%) Team Management</li><li> (20%) Commercial triangle and collaborative leadership</li><li> (15%) Planning and approval of consumer promotions<br><br></li></ul><strong>Qualifications:<br><br></strong>Personal Attributes:<br><ul><li> Passionate about delivering simply outstanding consumer experiences.</li><li> Extensive experience in marketing including retail, social media, paid media, campaign, consumer lifecycle management.</li><li> Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.</li><li> Ability to think in a creative and strategic way, but adept at delivering operationally.</li><li> Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.</li><li> Ability to learn fast and adapt well in unfamiliar situations.</li><li> Strong analytical skills and data-driven thinking. Proven practical experience in applying testing/experimentation methodologies and optimization strategies.</li><li> Highly skilled in Consumer Insight / Communication development / Consumer Research (Quant and Qual) and In-store/Trade environment development</li><li> Able to take quick and effective decisions with excellent business judgement</li><li> Strong leadership skills and acts as a positive role model</li><li> Strong ability to work in a matrix environment<br><br></li></ul>Qualifications:<br><ul><li> University degree in Marketing or related area, MBA is a plus.</li><li> 10+ year professional experience in marketing experience which 5 years of it in a managerial position.</li><li> Fluent in English (oral and Written), Arabic mother language.<br><br></li></ul>Core Competencies:<br><ul><li> Strong ownership in assigned categories</li><li> Business analysis, Strategic thinking, and lead execution</li><li> Initiative, proactive and can work independently</li><li> Consumer and customer focus</li><li> Detail oriented.<br><br></li></ul><strong>Where you’ll be:<br><br></strong>You will be based at Egypt’s HQ.<br><br><strong>Benefits highlights: <br></strong><ul><li> Flexible work hours/hybrid work environment;</li><li> Discounts on our award-winning Electrolux products and services;</li><li> Family friendly benefits;</li><li> Insurance policy plan;</li><li> Extensive learning opportunities and flexible career path.<br><br></li></ul><strong>As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.<br><br></strong><strong>Find out more on:<br><br></strong>Electrolux Group<br><br>()<br><ul><li> Insert Job Title external description *** req42489<br><br></li></ul>