Digital Marketing Executive

Job Description

<p>The ideal candidate will expand the company’s brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.&nbsp;</p><p>&nbsp;</p><p><strong>Core Responsibilities</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Planning digital marketing campaigns, including web, SEO, email, social media and display advertising.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong><span>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</span></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Maintaining social media presence across all digital channels</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Measuring and reporting on the performance of all digital marketing campaigns</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Design and oversee all aspects of digital marketing department including marketing database, email, and advertising campaigns.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop and monitor campaign budgets.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Plan and manage social media platforms.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepare accurate reports on marketing campaign’s overall performance.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Coordinate with advertising and media experts to improve marketing results.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Identify the latest trends and technologies affecting Health &amp; Beauty industry.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Evaluate important metrics that affect our social media traffic, service quotas, and target audience.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Oversee and manage all contests, giveaways, and other digital projects.</strong></p><p><strong>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Identify trends and insights, and optimize spend and performance based on the insights</strong></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Brainstorm new and creative growth strategies</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Plan, execute, and measure experiments and conversion tests</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with internal teams to create landing pages and optimize user experience</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with agencies and other vendor partners</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.</p><p><br></p><p><strong>Media Buying&nbsp;</strong></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Set the overall Digital Marketing strategy by defining target segment, positioning, and advertising tactics, campaigns durations and KPIs.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepare the annual budget, with the allocation of cost per project/account to meet the required number of transactions.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Execute digital marketing campaigns, including media buying, performance monitoring, and reporting.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Achieve required conversion rates for each project/product.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Align with the content and creative team the content agenda, to ensure proper scheduling, segmentation preparation, and budget allocation.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Align with content and design team, to ensure the proper format of content with needed specs for each platform.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Perform A/B testing whenever possible to optimize results.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use different insights/analytics tools to provide an illustration of ads performance, results, achievement, traffic on each platform, rate of engagement, Conversion rates.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Optimize the weight of the budget on each platform to ensure efficient costs for reaching objectives.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Monitor daily/weekly/monthly results by setting budget caps and allocation for campaigns’ lifetime.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure timely posting of Ads on different platforms using manual or automation tools.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Participate in concept setting, idea creation, and brainstorming sessions for visuals, tactics, and content.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure proper communication with different marketing team members and the company’s different departments.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Set up email campaigns with reasonable logic to ensure a healthy and up-to-date emails database, monitor results and feedback from customers, and ensure delivering the right message to the right customer category on the right event.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Provide competitive analysis on a weekly/monthly/semi-annual basis to ensure proper tracking of competition’s performance, and provide comparative analyses when needed.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure proper documentation of work status using proper tools.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure confidentiality of the company’s intellectual property and intangible property including plans, reports, ideas, credentials, and any other asset in this respect.</p><p><br></p>