Digital Marketing Specialist

Job Description

<br>We are looking for a talented Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing and executing digital marketing campaigns to help increase brand awareness, generate leads, and drive sales. <br><br>Responsibilities:<br><br>• Develop and implement digital marketing strategies across multiple channels including social media, content marketing, email marketing, and paid advertising.<br><br>• Create and curate engaging content for our website, blog, and social media platforms like LinkedIn, Twitter, and Facebook. <br><br>• Optimize content for search engines and oversee search engine optimization (SEO) efforts. Track key metrics like organic traffic and lead generation.<br><br>• Build and manage marketing automation and email campaigns. Measure and optimize based on open rates, click-through rates, and conversion rates.<br><br>• Stay on top of trends in digital marketing, social media, SEO, and content creation. Continuously test and learn to improve results. <br><br>• Analyze digital marketing data and create reports on key metrics, insights, and optimization recommendations. <br><br>Requirements:<br><br>• +5 years of experience as a Digital Marketing Specialist or similar role.<br><br>• Proficient in content creation, social media, email marketing, marketing automation, and paid advertising. Experience with SEO and Google Analytics is a plus.<br><br>• Creative self-starter with the ability to work independently. You should be highly data-driven and analytical. <br><br>• Excellent communication and interpersonal skills. Comfortable collaborating with cross-functional teams.<br><br>• Bachelor’s degree in Marketing, Communications or a related field. Relevant certifications are a plus.<br><br>