Sales Manager

Job Description

<strong>Job Description</strong><p><br></p>POSITION OBJECTIVE<p><br></p><ul><li> The position is responsible for increasing business revenues</li><li> The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction</li><li> Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store</li><li> Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience – Provide leadership and support to all the employees</li></ul><p><br></p>Key Responsibilities<p><br></p>Sales and profitability:<p><br></p><ul><li> Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage</li><li> Set store sales target to maximize the sales and profitability</li><li> Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources</li><li> Effective management of the operational costs, reduction in operational costs by automation</li><li> Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees</li><li> Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times</li><li> Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements</li><li> Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation</li><li> Interpret and make decision on operations and visual standards based on store and client’s needs Employee development</li><li> Identify store training and development needs in conjunction with the Brand General Manager and training department</li><li> Formulate a succession plan, in conjunction with the Brand General Manager</li><li> Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback</li><li> Involve in the selection and recruitment of the operational staff, when required</li><li> Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication</li><li> Conduct regional sales and operations meetings on regular basis</li><li> Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company’s performance</li><li> Ensure brand participation in loyalty program ‘Club Apparel’</li><li> Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management</li><li> Monitor store inventory in consultation with Brand General Manager and Brand Managers</li><li> Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales</li><li> Monitor slow-moving and out-dated stock, in consultation with Brand Managers</li><li> Ensure stock security measures are effectively managed by Store Managers Store design and projects Management</li><li> Involve in the design and layout process of the new store projects</li><li> Design a “New Store Schedule’ prior to commencement of design process</li><li> Provide guidance to concept Architect during the design and implementation process</li><li> Conduct regular Project update meetings with the Projects team</li><li> Provide guidance and support to territory during set-up and merchandising phase Miscellaneous</li><li> Ensure enhanced brand visibility and provide inputs for marketing and brand awareness</li><li> Handling legal responsibilities related to store management/store opening/planning</li></ul>