Content Marketing Specialist

Marketing & Advertising
Saudi Arabia 🇸🇦
October 2, 2023
Full Time

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Job Description

We are seeking a talented and bilingual Content Marketing Specialist fluent in Arabic and English to join our team. The ideal candidate is a creative storyteller with strong social media skills and experience in managing content across multiple channels. In this role, you will develop and implement content marketing strategies to drive brand awareness, engage our target audience, and generate leads. Your responsibilities will include creating and managing a wide range of content, such as blog posts, social media updates, email newsletters, and ads, and running social media accounts and marketing campaigns.

  • Develop and execute content marketing strategies in Arabic and English that align with the company’s goals and target audience.
  • Research, write, edit, and optimize engaging bilingual content for various digital channels, including blog posts, social media, email newsletters, and ads.
  • Manage and grow the company’s social media presence across multiple platforms, creating and scheduling posts, interacting with followers, and monitoring performance.
  • Design, implement, and analyze email marketing campaigns to nurture leads and engage customers
  • Collaborate with internal marketing, design, and product teams to create visually appealing and informative content.
  • Leverage SEO best practices and keyword research in both Arabic and English to optimize content for search engines and drive organic traffic.
  • Use analytics tools to monitor content performance and make data-driven decisions for content improvements and future strategies.
  • Manage and maintain the content editorial calendar, ensuring the timely and consistent publication of high-quality content.
  • Stay up-to-date with industry trends, competitors, and best practices to create relevant and engaging content.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Fluent in both Arabic and English, with exceptional writing, editing, and proofreading skills in both languages.
  • At least two years of proven experience in content marketing, social media management, or a similar role.
  • Experience in B2B.
  • Experience in SaaS.
  • Experience with multimedia content creation, such as video, podcasting, or webinars.
  • Familiarity with social media advertising and email marketing platforms.
  • Familiarity with SEO best practices and keyword research tools for both Arabic and English content.
  • Experience using content management systems (CMS), marketing automation platforms, and analytics tools.

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