Senior Category Executive

Job Description

To set & deploy the Trade Marketing Business Plan of an assigned brand/category and manage the execution of all necessary national & tailored activities to increase company Sales and maximize profitability through efficient spending within these categories/brands

–   Executing the yearly promotional plan on the brand and country level in line with brand guidelines, Sales feedback as well as shoppers’ insights.

– Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing, and other departments in order to optimize key business opportunities.

– Assists the Marketing department with the yearly promotional plan.

– Ensures that promotional packaging is shipped to all markets within agreed timelines.

–   Makes sure the Trade Marketing budget and cost policies are applied.

–  Conducts market visits in coordination with Country Development Managers & Marketing

–  Responsible for applying key elements of the marketing mix such as setting the specific planogram, in-store displays, price announcements, and point-of-purchase materials.

–   Implements any programs designed to increase presence & sales at the trade.

–   Ensures trade marketing platforms, calendars, forecasts, and budgets are successfully implemented to drive consumption within the retailer (channel).

–   Successfully applies the trade marketing programs including merchandising campaigns, display programs, and trade promotions.

–  Keeps aligned with Distributors, Country, and Marketing Managers regarding in-field initiatives and programs.

–   Apply activation programs to improve brand visibility.

–   Regularly visits points of sales to ensure that the brand is visible, and guidelines are respected.

–   Assists in the post-promotion analysis process to review trade promotions and make recommendations to the Country Manager to improve ROI and effectiveness of future promotions.

– Reports market trends and makes category recommendations.

–  Works closely with the Marketing team and Country Manager to report and measure monthly/quarterly KPI goals for customer chains.

–  Executes all Trade marketing activation programs.

–    Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack/price. changes, new products, POSM, and others to ensure on-time and effective implementation.

–   Take the initiative to discuss new ideas with the Brand Managers to maximize the category potential in each account.

–  Implements channel strategy and programs together with marketing and Country Managers based on Consumer/Shopper/Category understanding.

–          Responsible for the effective Implementation and execution of the approved budget

• BA Degree in Business Administration/Marketing
• 2- 3 years of experience in Trade Marketing in the FMCG industry, preferably in food & beverage.
• FMCG experience is a must