Ad Monetization & UA Executive

Business & Product Management
Egypt 🇪🇬
October 2, 2023
Full Time

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Job Description

Job Summary:

We are seeking a highly motivated Ad Monetization and User Acquisition Executive to oversee and optimize our in-app advertising revenue streams and user acquisition efforts. The ideal candidate will have a strong background in mobile app advertising and monetization strategies, as well as experience in managing relationships with ad networks and other partners. The Ad Monetization and UA Executive will work closely with our team to identify new revenue opportunities, implement strategies to increase in-app ad revenue, and acquire new users.

Responsibilities:

Manage relationships with ad networks, DSPs, and other partners to optimize in-app ad revenue

Develop and execute in-app monetization strategies across our mobile app

Analyze in-app ad performance data to identify areas of improvement and optimization

Stay up-to-date with industry trends and changes in in-app ad technology

Work closely with our team to implement new in-app ad formats and placements

Sell ad space to potential advertisers

Negotiate and execute ad deals with advertisers

Plan and execute user acquisition campaigns using various advertising channels

Monitor and analyze user behavior to identify new revenue opportunities and improve user acquisition campaigns

Provide regular reporting and analysis of in-app ad revenue and user acquisition performance to senior leadership

Requirements:

  • Bachelor’s degree in business, marketing, or related field
  • 2+ years of experience in mobile app advertising and in-app ad monetization
  • Knowledge of in-app ad serving platforms, ad networks, and other mobile app advertising technologies
  • Experience in managing relationships with ad networks, DSPs, and other partners in the mobile app industry
  • Ability to think creatively and identify new in-app revenue opportunities
  • Proven experience in planning and executing user acquisition campaigns using various advertising channels
  • Proven experience in selling ad space and negotiating ad deals with advertisers

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