User Acquisition Specialist

Job Description

As a User Acquisition Specialist at Tamatem: you will assist in the development, execution, tracking, and analysis of multiple digital strategies and projects and help build the paid acquisition function for Tamatem’s games and Tamatem Plus.

Your role within Tamatem’s world:

• Develop and implement web-based marketing strategies to promote Tamatem’s Plus brand, attract visitors and potential leads, and generate internet sales
• Setting up and optimizing paid advertising campaigns on platforms such as Google Ads social media (Facebook, Snapchat, Tiktok etc), and app stores
• Monitor, measure, and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.
• Analyze and report campaign results to identify optimization opportunities and to grow the business across multiple KPIs (installs, retention, and profitability) using tools such as Google Analytics and MMP.
• Developing and implementing SEO strategies to increase organic traffic to the website.
• Collaborating with internal Tamatem stakeholders (Products, Data Analysis … etc) to optimize the website and mobile apps for conversion
• Keeping up-to-date with industry trends and best practices in web and app marketing
• Working with the marketing team to develop and execute marketing plans and campaigns.
• Analyzing ad performance data and using it to make data-driven decisions about ad placements and strategies
• Testing and experimenting with different ad formats and placements to optimize revenue