Assistant Marketing Manager

Marketing & Advertising
Kuwait 🇰🇼
September 16, 2024

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Job Description

  • Lead customer and market insight so that the brand is developed and positioned in line with the global brand strategy and local consumer needs
  • Design and manage relevant customer and competitor research programmes
  • Make strategic analysis and recommendations on target markets, brand positioning, food and beverage range, service style and store design, price positioning, offerings 
  • Recommend to Costa any brand variations, based on customer and competitor research
  • Champion brand quality and consistency in the market across all aspects of the brand work closely with international team to ensure brand standards and its consistency
  • Deliver in store marketing calendar, incorporating new product launches, sampling and education programmes, new store opening launch kits and other brand enhancing initiatives
  • Work closely with Operation to manage the success of new campaign launch and NSO
  • Deliver an external communications programme which is cost effective, brand enhancing, and which creates sales
  • Manage the delivery of new brand initiatives from Costa
  • Plan and manage marketing budget
  • Monitor campaign feedback & results
  • Work with Costa’s Brand Team as a member of the Costa’s Global Marketing Team
  • Manage the marketing agency and suppliers to ensure the successful on-going delivery of the promotional and communications calendar
  • Deliver & manage the local marketing calendar along with the international campaigns
  • Design and put in place best in market food packaging and display, working closely with operations and the Product Manager
  • Plan & manage the work of the Marketing Team (Marketing Executive + Digital – Social Media)

Skills

  • 5-10 years’ experience
  • Proficiency in operating MS Office Applications
  • Experience working in one or more retail, food and beverage businesses
  • Experience of working in international brands
  • Ability to think strategically about the customer offer and competitiveness of the brand
  • Ability to analyze information and situations in order to make balanced conclusions
  • Ability to combine the strategic with the practical
  • Ability to understand and work closely with Operations
  • High levels of motivation and the commitment to complete a task properly
  • The ability to work independently
  • The ability to deal with complex and unclear situations
  • A strong commercial acumen
  • Excellent interpersonal skills with the ability to interact with all levels of the organization
  • Outstanding communication skills both written and verbal
  • Ability to influence others without formal authority
  • Highly self-motivated and directed with an attention to detail
  • Initiative, imaginative and pragmatic
  • Ability to identify problems makes decisions, create solutions and take action
  • Excellent organizational, planning and time management skills
  • Logical thinking with creative problem-solving ability
  • Understanding of budget control
  • Ability to work well with others and lead a team
  • Good understanding of business environment

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