CUSTOMER INSIGHTS SPECIALIST
Job Description
Job Purpose
To provide the bank with a better understanding of its customer base, using simple analytical techniques and the appropriate summary measures that enable identification of opportunities and spotting of threats.
Roles and Responsibilities
- Determine patterns and analyse customer behaviour to address business problems and generate actionable insights
- Assess the performance of different marketing activities (e.g. campaigns, product launch…etc) and their impact on the customers
- Gather, validate, and explore data in order to find hidden insights and patterns
- Analyse information from multiple data sources and business stakeholders to identify actionable insights
- Identify opportunities to drive customer value, through different customer behaviour analysis techniques
- Review customer data for trends, patterns, and causal analysis to assist in understanding customer behaviour
- Execute advanced analytics techniques to translate large and complex datasets into concise easy-to-use insights
- Collaborate with Business and Data Engineering teams to solve business problems and identify opportunities for building ready for use data products
- Assist in the communication of results, insights and data-driven recommendations to stakeholders and executive leadership
Qualifications & Experience
- Bachelor’s Degree with strong academic performance in a quantitative field (Computer Science, Statistics/Mathematics, Actuarial Science, Operations Research, Industrial Engineering…etc.)
- Master’s Degree in a quantitative or business field is a plus
- Specialist: 0-2 relevant years of experience
- Experience in advanced analytics or customer insights related jobs is a plus
- Experience in banking industry would be a plus
- Experience in advanced analytics or customer insights related jobs is a plus
- Experience in banking industry would be a plus
