Senior Marketing Executive

Job Description

At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We’re  pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.

We’re in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech. 

We’re well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.

Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.

 

About the team

Planning and executing marketing campaigns for UAE, and working closely with the broader teams including partnerships, social media, and digital to support the business and maximize profitability.
The role reports into Marketing Manager.

 

What you’ll do

• Executing the quarterly marketing plan and taking part in developing quarterly strategies
• Managing, coordinating and aligning with internal stakeholders (finance, legal, etc) and external  media, creative and production companies to execute the marketing plan 
• Owning marketing activities calendar and keeping track of projects and ensuring timely delivery of tactical and brand campaigns in alignment with partners
• Monitoring campaign objectives and spending and evaluating campaign performance: reach, engagement, trip volumes, etc  
• Building and briefing social and digital content 
• Managing content of local pages of website
• Basic copywriting for marketing collateral and liaising with copywriting team
• Competitive reviews

 

Key Performance Indicators

• Ability to manage the execution of the complete project from planning to timely delivery
• Ability to learn fast and take ownership of projects and KPIs ensuring budget in kept in check and stakeholders are involved as needed
• Interest in contributing to building a strategy and driving new and effective ideas
• Demonstrated collaborative attitude, both internally and externally 

 

What you’ll need

• Bachelor’s degree in Marketing/Business
• 2-3 years of experience in Marketing
• Proficiency in excel/PowerPoint
• Strong problem-solving and analytical skills
• Strong aptitude with numbers
• Strong time management and prioritization ability
• Team player
• Deep knowledge of the UAE market

 

Where you’ll be

• Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams. For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home. 
• You’ll be working in the location you’re hired from. Due to legal and compensation considerations, you will need to be based out of the country you’re hired from as your primary work location.  

What we’ll provide you

In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to: 

• Be part of a Remote-First organisation
• Work from any country in the world for 60 days a year
• Use Unlimited Vacation days throughout the year
• Access fitness reimbursements for health activities including: gym, health club and training classes.
• Work and learn from great minds 
• Create impact in a region with untapped potential
• Explore new opportunities to learn and grow every day