Brand and Relationship Marketing Manager for an International Corporate Firm

Job Description

Reporting to the head of Brand and Corporate Communications this role supervises one staff member.

Responsibilities

Brand Relationship:
• Advise seniors and other internal stakeholders on relationship management strategies
• Ideate and activate innovative marketing programs
• Cultivate and manage external partnerships, with third party entities (journalists, influencers, conferences, government bodies, universities, etc.)
• Serve as a driver and thought partner to cross-functional departments to operationalize their strategies and maximize client experiences (Recruiting, HR, Social Impact, L&D, etc.)
• Partner with the Recruiting team to develop relationship with diverse organizations (campus presentations) to attract talent
• Identify opportunities to expand the firm’s footprint at external events
• Serve as an important source for information on the brand and provide brand feedback to internal and external stakeholders

External Communication
• Manage the PR agency and oversee their workload
• Monitor the dissemination of press releases and articles
• Monitor the press and propose special angles for the firm to promote its thought leadership
• Cultivate and nurture relationships with tier-1 regional and global media and influencers
• Organize and manage all interview requests
• Research and analyze market trends and competitors
• Oversee marketing campaigns, track their effectiveness, and report findings to senior leadership
• Identify and forge relationships with tier-1 conferences to promote our experts and thought leadership
• Manage and maintain sections of the firm’s ME website by updating and uploading content regularly

Expert Communications Coaching
• Develop and ensure delivery of outstanding communication coaching (media training, online resources, tutorials, etc.)
• Oversee the work of the media training agency
• Coordinate training delivery and logistics with individual trainers, third party agencies and participants
• Produce media training outputs, feedback, tutorials, etc.
• Lead on budget planning and monitoring for media support and training activities

Brand Identity
• Serve as a brand champion to ensure on brand application across all internal communications channels/materials
• Create and manage all marketing collateral
• Liaise with vendors on production of all marketing collateral
• Manage viewpoint inventory and IC display stands across our offices