Digital Marketing Specialist
Job Description
Job Summary
Our client is looking for a Digital Marketing Supervisor to play the following roles…
- Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, and social media
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Oversee the development of e-marketing content
- Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website
- Supervise building and maintaining our social media presence
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to measure performance of all digital marketing activities and evaluate end-to-end client experience
- Collaborate with agencies and other vendor partners.
Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in B2B marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media
- Experience in optimizing landing pages
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Organized and able to self-manage and effectively prioritize
- Excellent command of the English language
