Performance Marketing Specialist

Marketing & Advertising
United Arab Emirates 🇦🇪
February 12, 2024

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Job Description

 

Job Role: Marketing

Job Type: Full-time 

 

Who are we?

At Bayt.com we are committed to empowering people to lead better lives by providing them with the tools and information to build their lifestyle of choice. We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each other’s success. We want to better every life we come in contact with and have a lasting positive impact on the community. 

What do we value?

1- We strive to be the best 

2- We obsess about empowering others to lead better lives

3- Create value by doing more with less

4- Embrace change with a positive attitude

5- Communicate openly, honestly, and often

 

Why YallaMotor

YallaMotor is a leading automotive marketplace and platform that connects car buyers and sellers, providing a seamless and efficient experience for both B2B and B2C transactions. Our mission is to revolutionize the automotive industry by leveraging cutting-edge technology and innovative solutions. We are committed to creating a transparent, secure, and user-friendly environment for automotive enthusiasts and industry professionals alike.

 

Job Summary

We are seeking a highly skilled and motivated Performance Marketing Specialist to join our team. As a Performance Marketing Specialist, you will play a crucial role in driving customer acquisition, engagement, and revenue growth for our automotive marketplace. You will be responsible for developing and executing performance marketing strategies specifically targeted toward car buyers and sellers, encompassing both B2B and B2C segments.

 

Job Description

 

  • Develop and implement comprehensive performance marketing campaigns to attract and engage car buyers and sellers, maximizing ROI and customer acquisition.

  • Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement within the automotive marketplace.

  • Collaborate with the sales team to define target audiences, key messaging, and marketing objectives for various campaigns.

  • Utilize various digital marketing channels (including but not limited to search engine marketing, social media advertising, display advertising, and email marketing) to drive traffic, conversions, and revenue growth.

  • Analyze campaign data, performance metrics, and key performance indicators (KPIs) to optimize marketing strategies and improve overall campaign effectiveness.

Skills

Qualification

  • Bachelor’s degree in marketing, advertising, business, or a related field. A relevant Master’s degree is a plus.

  • Proven experience as a Performance Marketing Specialist or a similar role, preferably within the automotive industry or related B2C/B2B marketplaces.

  • Strong knowledge of performance marketing strategies, channels, and tactics, with a focus on digital advertising and lead generation tactics.

  • Proficiency in using marketing analytics tools, such as Google Analytics, AdWords, Facebook Ads Manager, etc., to track campaign performance and derive actionable insights.

  • Experience with A/B testing, conversion rate optimization, and landing page optimization.

  • Excellent analytical skills and the ability to interpret complex data sets to make data-driven decisions.

  • Strong project management skills, with the ability to handle multiple campaigns simultaneously and meet tight deadlines.

  • Excellent written and verbal communication skills in both Arabic and English, with the ability to create persuasive and engaging marketing copy.

  • A self-starter with a proactive and innovative mindset, able to work independently and as part of a team.

  • Passion for the automotive indu

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