Manager, Business Partnership

Job Description

Job Purpose:

To manage CBD’s Core Products & Cobranded card partnerships end-to-end including project plan for launch, roll-out and enhancement of benefits, usage strategies, partner management (day-to-day engagement, commercials, SLAs, campaigns, lead management), CBD stakeholder management & Product Profitability.

Principal Accountabilities:

• Formulate & execute an effective strategy to ensure high activation rates for new cards acquired for both Core & Co-branded Card vide effective use of Welcome Benefits, judicious application of fees etc.
• Formulate & execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition.
• Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels
• Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis
• Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc.
• Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed.
• Responsible to assess and propose strategic partnerships for issuing / BIN Sponsorship which contributes to the overall Cards bottom-line.