Campaigns Manager

Job Description

<strong>Overview</strong><p><br></p><strong> Position </strong><p><br></p>Campaign Manager<p><br></p><strong> Job Code </strong><p><br></p><strong> Reports to </strong><p><br></p>Campaign Sr. Manager<p><br></p><strong> Direct Reports </strong><p><br></p>No Direct Report<p><br></p><strong> Division/Section </strong><p><br></p>Brand &amp; Campaigns<p><br></p><strong> Department </strong><p><br></p>Marketing<p><br></p><strong> Sector </strong><p><br></p><strong> Job Family </strong><p><br></p><strong> Role purpose </strong><p><br></p>The Campaign Manager in Brand &amp; Campaigns team is responsible for developing campaign plan, assets and effective execution of end-to-end marketing campaigns for NEOM Masterbrand and Pre-launch Region and Sector. The role would also deliver world class campaigns for launch of NEOM Regions and Sectors. The focus of this role is on effective execution of campaigns.<p><br></p><strong>Key Accountabilities &amp; Activities</strong><p><br></p>Planning implementation and Budget management<p><br></p><ul><li> Create annual campaign plan for Masterbrand and lead master brand related campaigns (e.g.: national day, regional &amp; international campaign) </li><li> Design and deliver the entity launch plans as guided by Regions and Sectors central marketing team who consult the Region &amp; Sectors business teams </li><li> Collaborate with marketing teams across NEOM to identify audiences and build persona-based buyer journeys as the foundation for campaign strategy and to ensure proper messaging, timing, and execution of multi-channel campaigns </li><li> Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results </li><li> Develop and kick off campaign briefing and gather insights to inform campaigns; Define campaign strategy, platform and Media plan </li><li> Collaborate with Marketing and Communications Community and support development of the aligned events plan and campaign communications </li><li> Define content and creative brief adhering to content guidelines. Identify and select agencies and influencers. Oversee production through agency and localization through content team for all campaign collaterals </li><li> Collaborate with Content &amp; Thought Leadership team to deliver innovative content while ensuring adherence to the NEOM brand guidelines </li><li> Brief, create and distribute creative marketing assets across media and social channels to ensure adherence to campaign execution timelines </li><li> Provide inputs for activation of SEO/ PPC. Continuously conduct A/B testing across all channels and test media channel performance to adjust investment and optimize campaign </li><li> Define the campaign KPI and success parameters; Collaborate with Data and Insights team to build required dashboard and reports </li><li> Regularly monitor campaign performance metrics and optimize the campaign as required </li><li> Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders </li><li> Extract insights from reporting and analytics to improve future marketing activity </li><li> Work effectively on a day to day basis with all agencies ensuring they are delivering on tasks and meeting deadlines </li><li> Development of presentations for internal approval by senior management and committees and BoD </li><li> Ensure project planning is established for all responsible projects and ensure close adherence from assigned team members and internal and external partners </li><li> Provide ongoing support to the Snr Manager on all campaigns tasks as directed </li></ul><p><br></p><strong>Background, Skills &amp; Qualifications</strong><p><br></p><strong> Knowledge, Skills and Experience </strong><p><br></p><ul><li> Minimum of 8 years of work experience in campaign management or marketing </li><li> Strong knowledge/ experience of designing and deploying large scale B2B and B2C campaigns </li><li> Expert knowledge of current marketing trends </li><li> Strong organizational, time-management and project management skills </li><li> Strong analytical skills and creative thinking mindset </li><li> Strong collaboration skills and negotiation skills </li><li> Excellent English verbal and written skills </li></ul><p><br></p><strong>Qualifications</strong><p><br></p><ul><li> Bachelor’s / Master’s degree in marketing, communication or related field </li><li> Relevant industry qualifications/ certifications </li></ul><p><br></p><strong> COMMUNICATION – MAIN STAKEHOLDERS </strong><p><br></p><strong> Internal </strong><p><br></p><strong> External </strong><p><br></p><ul><li> Region and Sector Marketing Head </li><li> Corporate Marketing Functional Heads </li><li> Agency Partners / Consultants</li></ul>