Marketing Manager – Hospitality

Job Description

The brand marketing team sits within Alshaya’s Hospitality Division, supporting the strategy definition and execution across the brands to deliver best in class customer engagement and return on investment. Within the brand, the Marketing Manager serves as a single point of contact for operations, internal and external stakeholders when it comes to planning and delivery of marketing campaigns across all customer touch points

Internally, the Marketing Manager works closely with teams such as operations, and support functions such as media buying, corporate communications, central marketing department, data and insights, loyalty, etc. to serve brands and deliver quality campaigns. Externally, the role requires optimal strategic handling of external partners and stakeholders, such as agencies, malls, PR and media partners, delivery aggregators, and even restaurant guests

The Marketing Manager will influence and work alongside our brand operations teams to define relevant marketing campaigns with clear deliverables and performance measurement. S/he will also assist in up-skilling of stakeholders across the business and ensuring the brand marketing campaigns and collaterals are kept up to date as per new products and developments in the field

We envisage that the right candidate will have experience managing multiple clients and projects simultanously, either from an agency or larger retail setup. We are looking for a candidate with a thorough knowledge of the digital space in general and media buying channels such as Facebook and Google in particular. The candidate will have experience spanning from strategy definition, budgeting, execution and performance reviews

The Marketing Manager should also possess great influencing skills and ability to challenge the status quo to ensure that we continuously deliver on business objectives, with optimal content and media buying capacity across multiple platforms and vendors

The Marketing Manager will be a confident and influential individual who enjoys managing teams and multiple stakeholders across a large number of brands and multiple geographies. Potentially, the role is responsible for managing a smaller team of marketing executives, coordinators, and a graphic designer

Role Accountabilities

– Define (in some cases) and guard brand’s positioning, image and tone of voice across all customer-facing interfaces
– Strategise and execute marketing and communication initiatives based on best practice and relevancy
– Align marketing activities with brand growth plans, and market-specific challenges and opportunities
– Strategize and lead campaign definition, planning and execution across multiple channels, with the involvement of multiple stakeholders (e.g. define audiences and targeting opportunities with partner agencies, work with the operations team to optimize instore experiences through experiential marketing, come up with topical campaigns specific to each market through utilizing social listening tools, etc.)
– Work closely with the loyalty team to support and integrate CRM planning and activities with brands
– Continuously evaluate, identify opportunities to optimize brand performance through cost-effective marketing initiatives
– Educate and upskill self, as well as fellow brand marketing teams on best practices and new developments
– Manage a team of marketing executives, coordinators and graphic designers