Assistant Marketing Manager – Middle East

Job Description

Assistant Marketing Manager

Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories. The company now employs over 2,000 people globally and is available to buy in many locations via CharlotteTilbury.com.

We are looking for a driven, passionate superstar to join Team Tilbury as our Assistant Marketing Manager. You will be involved in all areas of marketing campaign activation, delivering on our overarching business objectives, and building ground-breaking, disruptive plans with our high-profile British & new global retail partners.

As one of our regional brand marketing guardians, you will collaborate effectively with the wider EMEA and global teams and inspire our retail partners with your attitude to excellence, your unstoppable creative flair and passion for getting things done!

Key Responsibilities:

• Deliver Integrated Marketing Campaigns: work closely with all departments from Commercial, Retail, Digital, Education, PRO Artistry, Global Marketing, NPD plus external partners to deliver 360 marketing campaigns, launches and events that push industry boundaries and break records. You will be accountable for attending weekly global marketing meetings, curating launch ideas, content ideation and briefing, digital and print art work briefing, leading on virtual and in store events seeking opportunities to maximise engagement and conversion, managing launch communications, general activation support and post campaign analysis.
• Hyperlocal Brand Moments: Lead regional specific activations and promotions to celebrate key seasonal moments.
• Digital Native: Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region, raising total brand awareness & creating memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in the Middle East, with a strong lens on driving the best omnichannel customer experience.
• Trade Marketing Distributor Strategy: aid the planning and delivery of marketing plans across the region, working closely with commercial NAMs and engage Middle East distributor to secure exceptional marketing support delivered with flawless attention to detail.
• Marketing Calendar: responsible for driving & developing your regional marketing calendar; leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating the growth our core franchises.
• Creative: Coordinating with the Creative Agency to ensure all Middle East assets are briefed and created in line with local CPA requirements. Own the creative Trello briefs for the Middle East ensuring all assets are briefed in a timely manner and delivered on time.
• Forecasting & NPD: Support the sizing of launches to drive forecasting.
• Process: Drive the planning, approval and follow-up of key projects to gain alignment from all key internal and external stakeholders.
• Thought Leadership: be a visionary, be creative, be disruptive – we’re looking for bold, big thinkers who will propel our business forward