Digital Acquisition Manager

Job Description

We’re seeking to hire a successful <strong>Digital Acquisition Manager</strong> to drive community building, advocacy, loyalty, and customer satisfaction for consumers and to influence availability of goods through input on forecast.<p><br></p><strong>Digital Acquisition Manager Objectives:</strong><p><br></p><ul><li>Achieve the ecommerce sales potential of the GCC markets by accelerating the revenues generated for the digital channel</li><li>Achieve budgeted/forecasted monthly and yearly online sales</li><li>Contribute to the achievement of offline IMS through awareness</li><li>Drive double-digit month-over-month growth of ecommerce acquisition revenues and repeat purchases<br></li></ul><p><br></p><strong>Digital Acquisition Manager Duties and Responsibilities:</strong><p><br></p><ul><li>Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall commercial strategy</li><li>Design and execute acquisition/retention marketing campaigns/programs across digital channels</li><li>Experiment constantly to identify and refine acquisition/retention channels and optimize conversion funnels</li><li>Monitor/report/optimize performance of marketing across different channels: paid acquisition, conversion funnel, acquisition emails, paid retargeting, surveys, and callbacks</li><li>Segment data base via customer lifetime value model, RFM model, and other necessary angles</li><li>Activate repeat purchases through the following segments of customers: never ordered, new, active, single testers, churners</li><li>Work with the marketing team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice including UGCs</li><li>Work with the Sales and Marketing teams to update rolling forecasts of key markets and ensure availability of goods that drive offline and online performance</li><li>Report performance weekly and monthly to analyze and optimize and set clear action plans<br></li></ul><p><br></p><strong>Digital Acquisition Manager Skills and Qualifications:</strong><p><br></p><ul><li>Bachelors Degree in Business Administration, Marketing, or other disciplines when work experience is relevant</li><li>3 to 4 years of experience working with digital marketing agencies or managing digital marketing campaigns for a company</li><li>Strong hold on numbers, commercial background</li><li>Experience in Power BI, Python and/or R and/or SQL is a plus</li><li>Advanced MS Excel skills, ability to analyze campaign performance, draw insights/conclusions, and manipulate data</li><li>Ability to thrive in a cross-functional environment while juggling multiple responsibilities</li><li>Strong communication, analytical and problem solving skills </li><li>Fluent in English and Arabic<br></li></ul>